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ADVERTISING
Available
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Suitable for those
interested in
international advertising
research and
international advertising
practitioners, this book
addresses the need to
move international
advertising in new
directions by summarizing
existing knowledge in
several areas, reporting
findings of new studies,
and providing future
research directions.
Availability: In Stock
£70.95
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The projection of
authenticity is one of
the key pillars of
marketing. Research
reveals that consumers
seek authenticity through
the brands they choose.
Based on extensive
research with consumers
and brand managers this
book offers seven guiding
principles for building
brand authenticity.
Availability: In Stock
£23.75
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Kick your local online
advertising into high
gear with this friendly,
timely guide! Add the
newest means of
advertising your business
into your marketing mix
by developing an online
advertising strategy.
This get-down-to-business
guide will show you how.
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£12.95
Available
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Strategic Advertising
Management offers a
systematic look at
advertising within a
theoretical and strategic
planning framework. The
authors present an
overview of 'how
advertising works' and
what is required from a
manager's perspective,
in the development of an
effective communication
plan.
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£35.09
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The third edition of
Strategic Advertising
Management offers a
systematic look at
advertising within a
theoretical and strategic
planning framework. The
authors present an
overview of 'how
advertising works' and
what is required, from a
manager's perspective,
in the development of an
effective marketing
communication plan.
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£31.49
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Shows how to craft
effective ads that
generate leads, increase
store traffic, make
direct sales, pull
orders, and boost
profits. This book
addresses the 18 most
common advertising
mistakes that can hurt ad
response and offers 9
trigger phrases that
command attention.
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£9.09
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Kellogg on Advertising &
Media Marketing faces
serious and disruptive
changes, including the
loss of mass audiences,
the decline of broadcast
television advertising,
and the increased role of
online advertising. But
the changing world of
advertising and media is
also full of exciting new
ways to reach consumers.
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£13.99
Available
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A guide to the role of
the art director. It
examines the techniques,
approaches and secrets
involved in the
development of creative
advertising concepts. It
emphasises the importance
of seeing things
differently, and
providing the audience
with something to
discover. It examines the
process of visualising
and exploring different
ideas.
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£13.17
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Presents a comprehensive
teaching tool, exploring
the act of copywriting
and the intrinsic nature
of the role of the
copywriter in the overall
advertising process. This
book covers subjects such
as: how to generate
ideas, improving and
mastering your language
skills and how to create
effective advertising
copy.
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£11.85
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Provides a look at the
process of generating
creative advertising
ideas and concepts. This
title begins with a broad
overview of the ideation
process and the general
principles, before
examining the various
obstacles that can block
ideas and how to break
through them.
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£15.74
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Most of the workers in
advertising, the media,
retail, and fashion are
women. This book tells
how women have risen to
the top of the
advertising profession.
It describes how, at the
beginning of the
twentieth century, the
recognition of women as
primary consumers
resulted in the hiring of
more women to promote
products aimed at the
women's market.
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£16.88
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Describes an approach to
creating a "position" in
a prospective customer's
mind - one that reflects
a company's own strengths
and weaknesses and those
of its competitors. This
book shows readers how to
reposition a strong
competitor and create a
weak spot, use the
present position to its
best advantage, and
choose the best name for
a product.
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£5.99
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Globalizing Ideal Beauty
is the forgotten history
of a group of women
copywriters whose
successful ad campaigns
went international in the
1920s and spread an
American notion of
feminine appeal from
Bangor to Bangkok.
Sutton's approach is
grounded in a huge body
of original archival
research that has so far
remained largely
untapped.
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£54.62
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Digital media offer
exciting potential for
advertising and
marketing. This text
looks at the cultural,
commercial and creative
practices of advertising
in these environments.
Combining industry and
critical perspectives,
it analyses key theory,
concepts and trends in
the field. This is ideal
reading for students of
Media Studies and
Advertising.
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Takes the confusion and
mystery out of working
with Google and its
various advertising and
marketing programs. This
book helps to learn the
secrets of working with
Google - without making
costly mistakes. It
teaches you the ins and
outs using various
Google's advertising and
marketing tools.
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£14.06
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Researchers estimate that
by 2008 e-mail marketing
revenues will surpass 1.8
billion dollars annually.
This book helps you to
learn hints, strategies,
and secrets on how to
implement effective
e-mail marketing
campaigns and ultimately
earn enormous profits.
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£14.06
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Describes various trends
in Web-based advertising.
This book teaches you how
to make your copy
readable and compelling,
how to reach your target
audience, how to
structure the copy, how
to visually format the
copy, how to forget
everything you ever
learned about writing,
how to pull in visitors,
and how to outline and
achieve your goals.
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£14.06
Available
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In building a brand and
capturing its full
potential, commercial
rights matter just as
much creative expression.
Drawing on wide range of
expertise and experience
in strategy,
intellectual property,
brand management,
design, finance and
management, this book
discusses how enterprises
can unlock the potential
in their IP.
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£25.46
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Useful for both
professionals and
students, this book
covers advertising and
its associated
promotional areas,
including public
relations, sales
promotion and
sponsorship. It uses
examples to illustrate
their themes and contains
a series of guidelines
and checklists of value
not only to students but
also to those who apply
the various techniques.
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£29.43
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This volume takes a
systems and relationships
approach to exploring
e-business marketing. The
text addresses the basic
principles that underlie
marketing and how
e-business marketing
techniques are
fundamentally changing
the traditional marketing
process.
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£34.19
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Shows readers how to get
better results by
borrowing agency
strategies that can be
implemented by
freelancers or in-house.
This book reveals how to
get the best media buys,
where to place ads for
the highest return, and
how to get results from
freelancers and
consultants.
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£10.13
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An examination of modern
advertising, from its
early origins, to the
evolution of the current
advertising landscape. It
examines key developments
in advertising, from
copy adverts, radio and
television, to the
opportunities afforded by
the explosion of digital
media - podcasting, text
messaging and interactive
campaigns.
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£17.95
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Advertising covers the
conceptual process, from
developing smart strategy
to executing it with
strong, distinctive
copy. This title includes
over two hundred
advertisements, many in
colour, which
demonstrate the thinking
and writing that underlie
the best advertising.
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£32.39
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The classic (and
irreverent) bestselling
guide to creating great
advertising Hey Whipple,
Squeeze This has inspired
a generation of ad
students, copywriters,
and young creatives to
make their mark in the
industry. But students
need new guidance to ply
their craft now in the
digital world.
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£9.79
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Offers a comprehensive,
practical and
contemporary introduction
to the core concepts and
practice of advertising.
This title includes
coverage of ad agency
functions, how to assess
the effectiveness of
advertising, and how to
create a successful ad
campaign - illustrated
with numerous case
histories and examples of
various advertising
material.
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£38.69
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Advertising research
organizations have been
trying for years to
measure the effectiveness
of advertising. This work
draws on the research
into the workings of the
human brain undertaken by
psychologists,
neurologists and
artificial intelligence
specialists. It also
explores what 'ad-liking'
really means.
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£17.09
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A business blockbuster
covering Google
Analytics, AdWords,
productivity tools, and
more Now owners of
small-to-medium-sized
businesses can take
advantage of the free
Google Business Solutions
suite of tools and
services, thanks to the
invaluable information in
this one resource.
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£15.17
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Shows you how to build,
promote, and make money
off of your Web site or
brick and mortar store
using the Internet, with
minimal costs. This book
helps you learn how to
generate more traffic for
your site or store with
hundreds of Internet
marketing methods,
including many free and
low-cost promotions.
Availability: In Stock
£14.27
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Presents a view on what
constitutes best practice
in a wide range of key
areas that are the
context for creation of
effective advertising:
building successful
brands; strategy
development; the analysis
and interpretation of
qualitative research;
creative briefing; media
strategy; managing
relationships; evaluating
advertising; loyalty; and
more.
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£35.20
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Showcases the varied
tactics that are being
used by big-name brands,
non-profit organizations
and individuals to
promote themselves,
their ideas and their
products. This title
features over 60
international campaigns,
grouped according to
their approach: Stunts,
Street Propaganda,
Sneaky Tactics,
Site-specific campaigns
and Multi-fronted
attacks.
Availability: In Stock
£17.00
Available
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A complete guide to
developing,
implementing,
monitoring, and
optimizing an online
display ad campaign The
display business is
online advertising's
fastest growing field.
Google and others are
starting to provide easy
tools to enable small-
and medium-sized
businesses to take
advantage of this
opportunity.
Availability: In Stock
£13.99
Available
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What's a brand name worth
that clearly projects a
positive identity? What
are the best techniques
to create a brand name
and marketing strategy?
The author explains how
to cut through the mumbo
jumbo so that what a
company or product stands
for can be expressed not
just in a paragraph, not
just in a sentence, but
in a single word.
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£11.38
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Offering not only a
conceptual and
theoretical grounding in
persuasive techniques,
this title also provides
concrete empirical
research that is uniquely
incorporated into a
marketing textbook
format. It includes case
studies on campaigns as
diverse as Death
Cigarettes and Mecca
Cola.
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£30.39
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Seismic changes occur in
the world of advertising
due to the inexorable
rise of various
technologies and the way
consumers use different
media. This title
describes how to select
the right media channel
to promote a brand from
the many that are
available, and which to
concentrate on and how to
allocate the budget
between them.
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£20.39
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You can get paid for
online ad placement with
Google AdSense! If you've
ever considered using
AdSense to improve
revenue for your Web
site, Google AdSense For
Dummies will get you
started. It's loaded with
tips to help you
implement a successful
AdSense program. AdSense
lets you generate income
with ad placement on
blogs and Web sites.
Availability: In Stock
£9.23
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The story of how TBWA
Worldwide became the top
ad agency in the world
thanks to their defining
practice: Disruption.
Global advertising icon
Jean-Marie Dru shares
personal insights and
anecdotes about his life
in advertising as well as
lessons learned,
revealing how client
campaigns including the
Apple iPhone became such
unqualified successes.
Availability: In Stock
£9.49
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This text has been
written specially for
people running their own
business or handling the
sales and marketing for a
small company. It''s a
practical guide,
providing an introduction
to advertising for
business where budgets
may be limited but sales
success is vital in a
competitive environment.
Availability: In Stock
£6.67
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Covers media plan
construction, reach and
continuity measurement.
This book covers academic
research and professional
practices, a
hypothetical media plan
providing a perspective
on real-world media
planning, and
illustrative examples of
the Internet.
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£41.24
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A guide to media
planning. It contains the
information about
traditional media -
including TV, radio,
and print - along with
the various media forms
and explains how to build
them into your strategy.
It provides you with
coverage of: WiFi-enabled
laptops; elevator video
iPods; cell phones;
social networks; Google
search; and, taxi cab
video.
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£51.74
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Leon's Don't Pay a Cent
Event, Black's is
Photography, and
Zeller's - The Lowest
Price is the Law - the
author is the man behind
these and many other
famous advertising
campaigns that have
reshaped the retail
industry. This book tells
the story of his
beginnings in the
advertising business.
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£13.99
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Shows how 21st century
advertising can realize
success by being
'on-emotion' first and
foremost. Using data from
eye tracking and facial
coding to analyse
consumer responses, this
title demonstrates which
advertising strategies
are successful and why.
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£16.96
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Shows how and why brand
names make their place in
language. This book shows
how brand names differ
from other names, and
what goes into making a
good name good and a bad
name terrible. Giving
both a history of brand
naming and a how-to,
with insights into the
business of brand naming,
this work is useful for
those interested in
"owned words".
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£22.50
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This volume seeks to pull
together recent ideas in
advertising, with
suggestions on what to do
in practical terms. Each
chapter has been
contributed by a
different expert who has
something to say on the
traditional themes of
strategy, research,
creativity and
collaboration.
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£20.25
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Offers a solution to
accommodate the diverse
lifestyles of the
learners. This title
employs relevant ads,
exhibits, and
photographs to capture
your students' interest
and through its concise
writing style, gives
them a solid
understanding of
promotion along with the
challenges facing the
promotion, advertising,
and marketing industries.
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A reference for
advertising, sales, and
marketing professionals
looking for the right
word to clinch the deal.
It lists high-powered
words, phrases, and
slogans, arranged in
categories ranging from
'snappy transitions' to
'knocking the
competition', from
'grabbers' to
'clinchers.'
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Advertising is riddled
with myths and
misunderstandings. It is
believed to be both
immensely powerful yet
immensely wasteful, to
increase economic
prosperity and to be
morally questionable.
Neither its historic
origins nor its modern
operations are well
understood. This Very
Short Introduction will
tell the truth about how
advertising works.
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From its founding in 1972
by Red McCombs and Lowry
Mays, Clear Channel has
grown to become one of
the largest radio- and
outdoor-advertising
company in the world.
This work is the
corporate history of
Clear Channel and
includes interviews with
top-level executives.
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£15.51
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Helps you implement a
successful content
strategy that optimizes
the return-on-message
performance of your
digital signage program.
This work shows you how
to: create a strategic
communications blueprint
and style guide for your
network; use data on
viewers and traffic to
build a programming
schedule; and, legally
acquire and repurpose
content.
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Improving the Performance
of Sponsorship aims to
provide a complete
overview of the general
principles of sponsorship
to senior managers and
marketers. It is also be
one of the first viable
upper level specialist
texts for the teaching of
sponsorship.
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Marketers know that the
world has changed and
that they must look for
fresh approaches beyond
the traditional media of
print, TV and radio,
but many are unsure how
to implement the
techniques and approaches
of 'new marketing'. This
title intends to help
them.
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Suitable for retail
students, this book
offers a reference guide
to the various aspects of
visual merchandising.
Covering both window
dressing and in-store
areas, and including a
range of stores from
fashion emporia to small
outlets, it contains
practical advice, as
well as case studies and
hints and tips from
established visual
merchandisers.
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£15.08
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Offers a perspective on
the advertising and
marketing culture of
China. This book takes us
inside an advertising
agency to show the
influence of American
branding theories and
models. It examines the
impact of media practices
on Chinese advertising
and deliberates on the
convergence of grassroots
creative culture and
viral marketing
strategies.
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This book shows marketers
how to take advantage of
the new concepts and
tools Web 2.0 enables.
This book ensures that
readers understand the
advertising options
possible in the Web 2.0
environment, provides
examples of companies
using these options, and
offers guidelines for
their application.
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£16.16
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This work examines the
contributions of such
luminaries as P.T.
Burnam, John Wanamaker,
Harley Proctor and Elliot
White Springs to
advertizing in America.
It opens with a
discussion of colonial
advertizing and the
printers such as Benjamin
Franklin who invented it.
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A follow-up to the book
"The End of Marketing As
We Know It", this work
argues that the business
of advertising as we know
it is dead. It uses
real-world examples to
illustrate how modern
advertising
overemphasizes art and
entertainment and
neglects the most
important rule of
advertising - sell the
product.
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The biggest challenge
facing salespeople is
securing meetings with
C-level executives (CEO,
CFO, CIO, and CMO) and
convincing them to buy in
the life-or-death
meetings. This book helps
salespeople understand
how the C-level executive
thinks and communicates
and how to adapt their
use of language to match
C-level decision makers.
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£14.06
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Today's sophisticated
media landscape offers
more tools and platforms,
for the savvy marketer
than ever before. Media &
brand expert Antony Young
explores how today's most
innovative marketers are
meeting the challenge by
employing the latest
media tools in ways never
before seen to grow their
brands, and getting
unprecedented results.
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£13.00
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A practical guide to the
emerging mobile
advertising market,
Mobile Advertising covers
all the major topics in
this emerging
multibillion-dollar
industry. This is a
complete how-to guide for
anyone who wants to
understand and take
advantage of this hot new
advertising medium.
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Focusing on direct
marketing execution,
this book deals with the
field of digital
marketing. It gives the
marketer the tools,
techniques and structure
needed to produce
effective and profitable
marketing across the
direct marketing spectrum
- from simple letter to
focused web-based
campaigns.
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Suitable for designers
and advertising
creatives, this book
showcases 230 ad
campaigns. It
demonstrates how
brilliant ideas can be
used to forge more
fruitful relationships
between creatives and
clients. It asks
provocative questions,
challenges stale
routines, and suggests
exercises that will
stimulate discussion and
kick-start the
imagination.
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Few people have formal
copywriting training,
yet many are required to
write powerful publicity
material of one sort or
another. Condensing years
of the author's
experience, this book,
presented in two parts,
aims to give them the
training they never had.
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The Idea Writers guides
both new and experienced
copywriters through the
process of creating
compelling messages that
sell. It shows readers
what it's like to work in
the fast-paced world of
an agency while providing
practical advice plus
details on creating
award-winning multimedia
ad campaigns.
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If you're someone who
writes copy as part of
your job or in running a
business and, like
everyone, occasionally
struggle to produce
creative, sparky copy,
especially under pressure
never fear; additional
help in finding the right
phrase or getting the
punctuation and spelling
right can be found right
here in Gabay's
Copywriting Compendium.
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Aims to provide a study
of commercial
communication in the
world. Divided into
chapters by subject,
this work examines the
most effective and
important online ad
campaigns by exploring
the work of the globe's
top award-winning
agencies, including DM9,
Tribal DDB, OgilvyOne,
LOWE Tesch, and 2020
London.
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Shows you how to grab
attention and drive sales
with customer-focused,
results-based Web copy.
This book applies
persuasive techniques to
the interactive
capabilities and unique
possibilities of the Web.
It includes insider tips
on how to write a copy
for: Websites; Home
pages; Internet direct
mail; Banner ads; Landing
pages; and E-zines.
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An introduction to the
practices and
perspectives of
advertising. It explores
the industry and those
who work in it and
examines the reasons why
companies and
organizations advertise;
how they research their
markets; where they
advertise and in which
media; and the principles
and techniques of
persuasion and their
effectiveness.
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Millions of men and women
are trying to make a go
of running small
businesses without a
clear picture of where
they're going or how to
get ahead. No wonder so
many small businesses
fail in their first year
of operation. This series
shows you how to get up
on that Schwinn and ride
it to success.
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Advertising is an
established force and
yet, just how it works
remains something of a
mystery. This title
reveals the secrets of
successful campaigns from
a wide range of media.
Using well-known
international ads as
examples, it takes
readers into the mind of
the consumer and explains
how advertising messages
work - or not - and why.
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Provides a methodology
for creating
communication strategies
and creative work. The
foundation of
"Disruption" is a
three-step reasoning
process: convention;
disruption; and vision.
It contains examples from
many well-known
advertising campaigns
including Oil of Ulay,
Apple Computers, and
Ikea.
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Examines current and
future trends in
advertising. Through
international case
studies of new and iconic
advertising campaigns,
this title identifies why
they were successful and
analyses their
contribution to the
continued development of
advertising.
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£17.99
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The fifth edition of this
work on how to create
successful advertising
features new coverage on
small businesses with
limited revenues,
non-profit advertising,
as well as techniques of
headlines, illustrations
and layouts. There is
also new information
useful to smaller
businesses.
Availability: In Stock
£8.46
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In highly competitive,
quick-hitting
marketplace, choosing
the correct words is
vital to the success of
your message. This title
provides you with more
than 3, 500 high-powered,
high-profit words,
phrases, and slogans
that have proven their
ability to hold readers'
attention as you deliver
your message and to
persuade them to respond.
Availability: In Stock
£8.39
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A course presenting
information on
advertising, from how to
write copy and choose a
typeface, to how
agencies work and the
different strategies used
for print, TV or cinema
and other media,
including interactive. It
includes exercises that
help the reader judge
their own work and that
of others.
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In advertising, most
Hall-of-Famers J Walter
Thomson, David Ogilvy,
Bill Bernbach, Bruce
Barton, Ray Rubicam,
and others point to one
individual as the
'father' of modern
advertising: Albert D
Lasker. This title tells
the story of Albert
Lasker, the ingenius and
tormented father of
modern advertising.
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£18.69
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A study that offers an
analysis of advertising
in developing and
emerging economies as
they join the global
market and seek to
improve the
socio-economic condition
of their citizens. It
illustrates the
challenges and
opportunities for
advertising in these
countries, and explores
their critical
relationship with
developed economies.
Availability: In Stock
£65.00
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A blog helps your site to
rank higher in the search
engines because Google
and other search engines
provide references to
blogs and their content.
Tiny one-person part-time
businesses and mega
companies like Microsoft,
Apple, Nike, General
Motors, Amazon.com, and
Yahoo! use blogs as well
as.
Availability: In Stock
£14.06
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-
Provides an introduction
to the key concepts and
issues for the study of
advertising and
promotional communication
in a global context. This
edition focuses on
integrated marketing
communications and the
promotional mix,
including PR and personal
selling. It includes a
companion website
featuring a full
instructors' manual for
lecturers.
Availability: In Stock
£26.99
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-
Brings together images
from all the winners of
the 09/10 awards,
featuring more than 950
commercials, print ads,
innovative media ideas,
publications, internet
sites, direct marketing
operations, packaging
design projects and
integrated campaigns.
This title offers
information for those
interested in
contemporary European
creative trends.
Availability: In Stock
£28.48
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-
Word-of-Mouth Marketing,
WOMM as it is commonly
known, is the least
expensive form of
advertising and often the
most effective. This book
helps you to learn what
WOMM is, how to get
people talking about your
product or service, how
to get your customers to
be your sales force, how
to get WOMM to spread
quickly, and how to
automate WOMM.
Availability: In Stock
£14.06
Available
-
Presents research in the
study of the types and
trends of various
advertising techniques.
This book discusses
topics that include the
lipdub as a trend in
corporate communications;
interactive digital
television (IDTV)
advertising; differential
effects of visual and
verbal elements in
advertisements for new
brands and extensions;
and, more.
Availability: In Stock
£67.58
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-
This text looks at the
area of the marketing
communications mix,
using "Financial Times"
case studies, discussion
questions, and book and
web references to take
students through the
planning process. It
contains coverage of
information technology
and advertising,
interactive advertising.
Availability: In Stock
£44.99
Available
-
Explores the relationship
between new media,
advertising and new media
consumers. Tracing the
shift from 'mass' media
to 'my' media, this work
evaluates the social and
cultural implications on
increased interactivity
and consumer creativity
for the future of
advertising. It also
includes examples taken
from across the globe.
Availability: In Stock
£17.09
Available
-
Faced with crowded
markets, and flat
growth, brand marketers
are looking for ways to
deepen the emotional
connection between brands
and consumers. Through
interviews and case
studies, this book shows
how belief-led brands
like Google, Innocent
have outstripped the
growth of their peers by
igniting passion among
employees and consumers
alike.
Availability: In Stock
£17.95
Available
-
This biography traces
Ogilvy's remarkable life,
from his short-lived
college education and
undercover work during
World War II to his many
successful years in New
York advertising. He
redefined the advertising
world, inspiring
countless people to
devote their lives to it.
The book includes a
wealth of photos,
recordings and archive
papers.
Availability: In Stock
£7.91
Available
-
This commonsense guide
lets you develop your
brand with the same
techniques and
technologies as the big
players-but without all
the cost. You'll learn to
master the same
three-step plan the big
advertisers use and
discover the secret to
brand continuity from
product to product.
Availability: In Stock
£10.04
Available
-
Discusses planning and
implementing
advertisement sales, in
a format which can be
applied to any publishing
context. This book starts
with an explanation of
how the industry works,
and then guides readers
through the skills and
processes involved in
each stage from
lead-sourcing through to
closure.
Availability: In Stock
£6.69
Available
-
This manual shows how to
exploit the Internet to
generate word-of-mouth
advertising which can
transform your business.
It explains how the
Internet works, how
e-commerce is
transforming the way we
do business, and how to
get your Web site and
your products noticed.
Availability: In Stock
£4.55
Available
-
Contains more than 950
commercials, print ads,
publications, internet
sites, direct marketing
operations and packaging
design projects honoured
in the 2008/9 Epica
awards, Europe's premier
creative awards show.
This is the reference
annual on European
advertising in various
media.
Availability: In Stock
£26.77
Available
-
Offers an advanced
approach to media
planning, and covers
basics as well. This book
argues that media
planning is too
conventional. It
introduces the advanced
concept of using reach
patterns in making the
reach decision, and
develops the method of
factoring in effective
frequency when making the
frequency decision.
Availability: In Stock
£59.49
Available
-
Aims to coach you through
creating an advertising
campaign and shows you
how to: identify and
reach your target
audience; define and
position your message;
produce ads for various
mediums; buy the
different media; use
publicity; and, research
and evaluate your
competition.
Availability: In Stock
£9.89
Available
-
A coursebook that tells
you what you need to know
about advertising, from
how to write copy and
choose a typeface, to
how agencies work and the
different strategies used
for print, TV or cinema
and other media,
including interactive. It
includes exercises
throughout that help the
reader judge their own
work and that of others.
Availability: In Stock
£15.75
Available
-
Contains over four
decades of wisdom and
insight from the man who
put Nick Kamen into a
laundrette for Levi
Strauss and gave Audi the
immortal Vorsprung durch
Technik, amongst many,
many other highly
successful campaigns for
major brands. This title
provides advice on the
elements of advertising,
from pitching to the
effects of new
technology.
Availability: In Stock
£11.36
Available
-
Brains on Fire offers
original, practical and
actionable steps for
creating a word of mouth
movement for
corporations, products,
services and
organizations. It will
take readers step-by-step
through the necessary
actions they need to
start a movement of their
own.
Availability: In Stock
£11.38
Available
-
Most big agencies are too
pressed for profit to do
the kind of studying or
training they could once
afford. This book aims to
teach readers critical
lessons at each step of
the way. It is aimed at
those involved in the
advertising development
process and, clients on
the front line
responsible for executing
their brand's marketing
plans.
Availability: In Stock
£12.21
Available
-
In this new edition of
the irreverent,
celebrated bestseller,
master copywriter Luke
Sullivan looks at the
history of advertising,
from the good, to the
bad, to the ugly.
Updated to cover online
advertising, this
edition gives you the
best advertising guidance
for traditional media and
all the possibilities of
new media and
technologies.
Availability: In Stock
£9.23
Available
-
Addresses the changes
that are occurring within
advertising, from the
perspective of key
figures within the
industry. This book is
split into five chapters,
which deal with the main
themes relevant to the
advertising industry
today: Digital, Branded,
Ambient, Integrated and
Self-Initiated. Each
chapter contains a series
of case studies.
Availability: In Stock
£16.47
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