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How Disruption Brought Order

The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption. Global advertising icon Jean-Marie Dru shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns including the Apple iPhone became such unqualified successes.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780230604056
Availability: In Stock
£9.49

Product Description

The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption. Global advertising icon Jean-Marie Dru shares personal insights & anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns including the Apple iPhone became such unqualified successes.

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Jargon Buster

iPhone - A popular smartphone manufactured by Apple
World - A physical grouping, commonly used to describe earth and everything associated with ti
Personal - Something that belongs more to an individual due to it affecting them more by relating to them.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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