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SERVICE INDUSTRIES
Available
Destination Branding
Destination Branding
    Many destinations - from
    individual cities to
    entire countries - are
    adopting branding
    strategies similar to
    those of leading
    household brand names in
    an effort to
    differentiate themselves
    and to emotionally
    connect with potential
    tourists. This work
    demonstrates how
    destinations - big and
    small - can successfully
    harness the power of
    branding.
Availability: In Stock
£29.03
Available
Handbook of Service Science
Handbook Of Service Science
    Traditional service
    sectors encompass various
    industries ranging from
    transportation, retail
    and healthcare to
    entertainment, banking,
    and insurance. This title
    offers perspectives on
    the nature and theory of
    service, on research and
    practice in design,
    operations, delivery,
    and on the opportunities
    and potential of service
    research.
Availability: In Stock
£99.45
Available
Health Tourism in India
Health Tourism In India
    The quality of service
    coupled with
    comparatively low charges
    for common surgeries has
    made India an attractive
    destination for medical
    value travel. This work
    deals with the successful
    efforts in marketing
    health tourism products
    internationally,
    possessing glorious
    traditions of India.
Availability: In Stock
£18.08
Available
Guide to Produce Identification, Fabrication and Utilization
Guide To Produce
Identification, Fabrication
And Utilization
    A guide to selection,
    purchasing and
    fabricating produce for
    professional chefs,
    foodservice personnel,
    culinarians, and food
    enthusiasts. Focusing on
    kitchen preparation
    skills, it provides
    practical information on
    product identification,
    seasonality,
    availability, storage,
    maturity and ripeness,
    taste and utilization
    tactics.
Availability: In Stock
£37.99
Available
NVQ/SVQ and Technical Certificate Level 2 Cleaning
NVQ/SVQ And Technical
Certificate Level 2 Cleaning
    Offers tailored support
    to help candidates
    through their NVQ. This
    title delivers the
    knowledge for the
    mandatory units and a
    range of popular option
    units for the NVQ and the
    Technical Certificate. It
    includes spaces for
    learners to write in
    order to aid evidence
    generation and portfolio
    building.
Availability: In Stock
£17.66
Available
Work and Life in the Global Economy
Work And Life In The Global
Economy
    This book aims to explore
    the social and cultural
    issues within the
    economic changes that
    have given rise to
    service work. Written by
    specialists in their
    respective fields, this
    book draws together
    authors from
    interdisciplinary areas
    that are carrying out
    significant research into
    gender and service work
    within an international
    context.
Availability: In Stock
£57.00
Available
Regional Integration of Services in South Asia
Regional Integration Of
Services In South Asia
    This book provides an
    overview of the services
    sector in South Asia and
    analyses the
    opportunities and
    constraints in selected
    services
    (telecommunications,
    energy, tourism,
    health, and education)
    from the perspective of
    intraregional trade,
    investment, and
    opportunities for further
    collaboration.
Availability: In Stock
£28.00
Available
Contemporary Hospitality and Tourism Management Issues in China and India
Contemporary Hospitality And
Tourism Management Issues In
China And India
    Represents an analysis of
    key sectors in the
    hospitality and tourism
    industries in China and
    India. This book provides
    theoretical and applied
    information on
    hospitality management
    and tourism development
    in these markets. It also
    contains case studies
    which offer real-life
    application of theories;
    and includes exercises
    and discussion points.
Availability: In Stock
£31.61
Available
Values-based Service for Sustainable Business
Values-based Service For
Sustainable Business
    Analyzes an organization
    (IKEA) as a basis for
    values based service for
    sustainable business.
    This book provides an
    overview of the history
    of IKEA and the social
    and environmental
    perspectives that have
    acted as driving forces
    for creating economic
    value.
Availability: In Stock
£58.50
Available
The Economics of Tourism Destinations
The Economics Of Tourism
Destinations
    A guide to the economic
    aspects of tourism for
    students and
    practitioners alike to
    decipher the methods of
    measurement of supply,
    demand, trends and
    impacts. It emphasizes
    aspects such as
    measurement of tourism,
    supply trends,
    competition models,
    macro evaluation of
    tourism projects and
    events and the role of
    tourism in a development
    strategy.
Availability: In Stock
£41.39
Available
Return on Investment in Meetings and Events
Return On Investment In
Meetings And Events
    The Phillips ROI
    Methodology[trademark]
    utilizes five levels of
    evaluation, which are
    essential in determining
    the return on investment.
    This title introduces and
    demonstrates ROI
    measurement methodology.
    It addresses the growing
    demands from stakeholders
    to prove the value of
    meetings through data.
Availability: In Stock
£23.91
Available
Planning Research in Hospitality and Tourism
Planning Research In
Hospitality And Tourism
    Presents an approach to
    planning research
    projects which are a
    necessity in most
    hospitality and tourism
    courses taught at degree
    level. This text
    considers the particular
    characteristics of the
    hospitality and tourism
    industry, whilst
    providing a balanced
    approach toward both
    quantitative and
    qualitative methods of
    research.
Availability: In Stock
£19.52
Available
Winning at Service
Winning At Service
    Aims to reveal the
    secrets to service
    success by analyzing four
    service companies that
    grew from small
    beginnings to the leaders
    in their industries. This
    book includes interviews
    with the four CEOs who
    guided the companies to
    their success which
    reveal the three basic
    principles they all
    share.
Availability: In Stock
£21.77
Available
Tourism & Sustainable Economic Development
Tourism & Sustainable Economic
Development
    Tourism is making
    tremendous headway in
    many countries of the
    world including India.
    This book is designed in
    such a manner as to bring
    together service
    providers in the tourism
    industry, government
    officials, policy
    makers, researchers and
    academia for sharing
    experience and generating
    new knowledge in the
    thrust area of tourism.
Availability: In Stock
£26.12
Available
How to Pass the APC
How To Pass The APC
    Graduates undertaking the
    RICS APC often find that,
    in addition to the
    general information
    provided by the RICS,
    guidance is needed on
    specific areas of their
    work as general practice
    surveyors. This book
    helps you through the APC
    process in line with your
    own competencies
    including valuation,
    marketing, estate
    management, rating, and
    other areas.
Availability: In Stock
£28.79
Available
The New Agritourism
The New Agritourism
    Agritourism - the
    practice of attracting
    travellers to an area
    used primarily for
    agricultural purposes -
    may be the most
    dependable cash crop
    available to farmers. For
    those interested in
    developing their own
    agritourism project,
    this book offers an
    overview of the origins
    of agritourism and gives
    information on developing
    an original plan.
Availability: In Stock
£13.85
Available
Complete Guide to Successful Event Planning
Complete Guide To Successful
Event Planning
    From the initial concept
    of the event to ongoing
    management, this book
    provides techniques to
    increase your chances of
    success and systems to
    avoid many common
    mistakes. It shows you
    dozens of ways to save
    time and money and
    introduces you to various
    facets of the planning
    process.
Availability: In Stock
£22.78
Available
Services Sector in India
Services Sector In India
    Explains that policy
    measures by the
    Government of India to
    make India's services
    sector internationally
    competitive. This book
    focuses on the following
    services: financial
    services, IT and
    IT-enabled services,
    retail trading services,
    healthcare services,
    insurance services,
    educational services,
    transport and
    communication services,
    and tourism.
Availability: In Stock
£24.46
Available
Le Cordon Bleu Cuisine Foundations
Le Cordon Bleu Cuisine
Foundations
    Presents the concepts and
    techniques of classic
    French cuisine. This work
    traces French culinary
    technique and foundations
    back through the
    20th-century codification
    by Auguste Escoffier to
    the earlier innovations
    of Jules Gouffe, Urbain
    Dubois, Antonin Careme,
    and other noted chefs of
    earlier generations.
Availability: In Stock
£34.19
Available
Milady
Milady's Standard Nail
Technology
    Designed to introduce
    aspiring nail tech
    professionals to all of
    the various aspects,
    products, and services
    involved in nail
    technology, and to
    launch them into a
    rewarding and successful
    career path, this title
    contains information that
    can help them create a
    business empire, become
    an author, educator,
    product manufacturer, or
    nail artist.
Availability: In Stock
£43.69
Available
Events Feasibility and Development
Events Feasibility And
Development
    Answers two fundamental
    questions faced by
    various events planners
    and organisers: 'how do I
    justify this event to the
    client?' and 'why are we
    spending money on this
    event?' This title
    includes a learning
    structure that contains
    bullet points, questions
    and exercises and
    international case
    studies.
Availability: In Stock
£27.89
Available
Lasers and Light Therapy
Lasers And Light Therapy
    The Laser and Light
    addition is the first of
    it's kind, offering a
    unique approach into the
    science and technology of
    laser and light systems.
    This book addresses areas
    of hair removal and
    facial/body rejuvenation
    from a beginning
    conceptual level into
    practical hands-on
    application.
Availability: In Stock
£36.09
Available
Hotel Convention Sales Services and Operations
Hotel Convention Sales
Services And Operations
    Provides a comprehensive
    look at the growing
    meetings and convention
    market segment. This book
    takes students through
    various aspects of
    selling and servicing a
    convention at a hotel or
    other group meeting
    facilities. It also
    profiles customers for
    meetings and conventions,
    the planners in charge
    of site selection, and
    the facilities they use.
Availability: In Stock
£35.14
Available
Welcome to Hospitality
Welcome To Hospitality
    Presents a description of
    the many facets of the
    Hospitality and Tourism
    sector, including Tour
    and Travel, Hotels,
    Restaurants, Culinary,
    Casino Operations,
    Cruises, and the
    Recreation and Leisure
    industries. This title
    features personal
    profiles of industry
    leaders that highlight
    the wide range of career
    opportunities available
    in the field.
Availability: In Stock
£53.19
Available
Conferences and Conventions
Conferences And Conventions
    Providing a comprehensive
    analysis of the
    international conference
    industry, this book
    examines the industry's
    origins, structure,
    economics, career
    opportunities, and
    future development. It
    also explains its links
    with the tourism
    industry. It is packed
    with case studies
    covering the city of
    Melbourne, London, Abu
    Dhabi, and MCI Group.
Availability: In Stock
£26.96
Available
Wedding Planning and Management
Wedding Planning And
Management
    Offers a comprehensive
    introduction to the
    planning and management
    of weddings. Looking
    through an event
    management lens, this
    title explores the
    foundations, practice,
    and business of wedding
    planning. It includes
    over 50 case studies,
    provides planning
    checklists, and
    emphasises on diversity,
    covering traditions from
    cultures around the
    globe.
Availability: In Stock
£30.59
Available
The Handbook of Service Industries
The Handbook Of Service
Industries
    Service activities are
    acknowledged as key
    players in economic
    development, societal
    change and public policy
    worldwide. This book
    contributes to conceptual
    debates about the nature
    of service-led economies
    and societies. It is
    suitable for scholars
    specializing in services
    research, as well as
    students in the areas of
    public policy and
    planning.
Availability: In Stock
£33.25
Available
Successful Event Management
Successful Event Management
    Suitable for
    practitioners and
    students, this title
    combines a practical and
    theoretical overview and
    includes enhanced
    sections on Catering,
    Ticketing, Logistics and
    Operations. It features
    numerous case studies
    which provide real-world
    insights into various
    aspects of the
    organization and running
    of events.
Availability: In Stock
£33.24
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