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SALES & MARKETING
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A package of essential
key account information
and advice that provides
pragmatic and practical
solutions to account
management and planning.
It provides tools and
processes for successful
key account management.
It is also a practical
workbook for those who
need to execute plans for
key accounts.
Availability: In Stock
£31.49
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Based on IBM's worldwide
experience and the huge
research reach of
Cranfield, this guide is
full of major
international cases,
guiding you to easy
implementation. From
strategy to metrics, it
shows how the best
companies blend and
balance channels to
maximum sales effect,
and how you can apply
this in your own
organisation.
Availability: In Stock
£26.99
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Who are the world's best
retail brands? Is there a
formula for success you
can learn from? This
title begins by
encouraging you to become
'retail obsessed' and to
think strategically,
creatively and
operationally in a retail
context. It concludes
with an operational
methodology which can be
applied to the various
businesses.
Availability: In Stock
£13.49
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Offers readers solutions
to everyday challenges.
This title includes handy
tools, self-tests and
real-life examples to
help you identify your
strengths and weaknesses
and hone critical skills.
It enables you to tackle
the daily demands of your
work with speed, savvy
and effectiveness.
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£5.52
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Offers guidance in
managing the marketing
function as a practical
entity, allowing the new
marketer to grasp how the
theory can be applied to
the job. This book gives
the reader an overview of
how the key areas of
marketing knowledge can
be made operationally
effective as well as of
how to make marketing
practical and measurable.
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£19.52
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Illustrates the
pervasiveness of games in
business marketing, and
shows how to better use
them to create an engaged
and loyal customer base.
This title explains the
growing phenomenon of
game-based marketing and
shows how it works. It
also shows the marketers
how to develop games to
incorporate into their
marketing strategy.
Availability: In Stock
£11.21
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Helps you eliminate cold
calling forever. This
book assists you get
prospects returning your
calls, form powerful
referral alliances, and,
create a flow of
prospects referrals. It
introduces a system of
referral-based marketing
which turns almost every
business contact into a
relationship - and every
relationship into a sales
success.
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£8.39
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Understanding consumer
trends means the
difference between
corporate success and
failure, as trends
affect every sector and
every market. This title
reveals how trends work,
how to spot them, and
then how to use that
knowledge to gain
financial and competitive
advantage.
Availability: In Stock
£17.99
Available
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How do executives and
managers set the right
price? Underpinned by
research and real-life
anecdotes, this title
addresses this question,
offering guidelines any
company - whether a
multi-national
conglomerate, a small
business, or even a
non-profit can follow to
create a comprehensive
pricing strategy for any
product and service.
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£12.72
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Presents an overview of
the field of marketing.
This book offers a
collection compiled by an
international advisory
board of marketing
academics with
contributions from
scholars in the field,
each covering research
issues in particular
areas of expertise. It is
intended for advanced
undergraduates, graduate
students and academics in
marketing.
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£29.69
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Offers students the
ability to recognize how
much marketing principles
play a role in their
day-to-day lives. This
title enables students to
experience marketing
through billboards,
television commercials,
and in the cereal aisle
at the grocery store.
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£45.59
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Wake up, it's revolution
time! Gone are the days
when you could plan out
your marketing and public
relations programs well
in advance and release
them on your timetable.
It's a real-time world
now, and if you're not
engaged, then you're on
your way to marketplace
irrelevance.
Availability: In Stock
£11.38
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A Dictionary of Marketing
is an accessible,
practical, and
internationally-focused
A-Z guide to all areas of
marketing. Covering
traditional techniques
and theories as well as
the latest terms and
concepts in e-marketing
and search engine
optimization, this is
the ideal reference for
students and
practitioners of
marketing.
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£7.14
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Updated to reflect the
hottest new trends,
technologies, and
strategies! Much has
happened in e-mail
marketing since the first
edition of this book
appeared in 2007. With
the dramatic rise of
social media and mobile
devices, there are more
ways than ever to target
campaigns and maximize
your e-mail marketing
dollars.
Availability: In Stock
£12.05
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Thirty million online UK
customers are just a
click away, and Digital
Marketing For Dummies
shows you how to reach
them. The author team of
internet and marketing
experts introduce you to
the latest high-impact
tools and techniques so
you can promote your
business with creativity
and innovation, and
stand out from your
competitors.
Availability: In Stock
£11.38
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Presents the type of
business that many aspire
towards - a business able
to align its internal
functions (sales,
marketing etc) in order
to collaborate with its
key customers in the
creation of real and
unique value for mutual
benefit. This title shows
you how to target your
customers effectively.
Availability: In Stock
£27.00
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Shows how to make mass
customization and
efficient and personal
marketing work by putting
companies and their
consumers in a 'learning
relationship'. This title
explains how over time,
this ongoing relationship
allows your company to
meet customer's changing
needs, develop learning
relationships with them
and retain their business
forever.
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£5.09
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Direct mail is a proven
and effective method of
promotion for most types
of organization, large
or small. This book sets
out, in a simple and
graphic way, exactly how
to initiate and run your
own direct mail system.
It also shows how to
avoid the pitfalls and
maximize effectiveness
and efficiency.
Availability: In Stock
£3.50
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Covers such topics as -
Establishing a Web
Presence; Search Engine
Optimization; Web
Analytics; E-Mail
Marketing; Blogging and
Podcasting; Social Media
Marketing; Online
Advertising and
Pay-Per-Click; and,
Mobile Web Marketing.
This book shows you how
to please both customers
and search engines; track
your performance; and,
more.
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£15.17
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Shows you how to use
Microsoft Excel to
predict trends and future
sales based on something
not quite so
ethereal-numbers. This
title helps to: select
and use the right
forecasting method for
your business; choose and
arrange data in lists,
then manage that data
with pivot tables; and,
find relationships in
your data.
Availability: In Stock
£11.19
Available
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Going beyond creating Web
marketing plans, this
essential guide fully
explores different online
content types, how to
maximize each content
type, how to incorporate
traditional offline
tactics to execute a
successful Web marketing
plan, and how to
interpret and analyze
results.
Availability: In Stock
£10.55
Available
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Offers practical guidance
in how companies can use
flash-based marketing
techniques to maximise
the impact of what
they're selling. This
book shows how to:
construct a website that
creates an immediate
impact; create marketing
that sparks memories and
associations; and write
e-mail messages that
evoke flash reactions.
Availability: In Stock
£7.36
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Delivers the best
coverage of key marketing
topics. This book focuses
on examples and
applications that ensure
students not only
understand marketing
concepts, but also know
how to effectively apply
them to real-world
practice. It illustrates
key marketing concepts
and showcases the
customer experience.
Availability: In Stock
£37.99
Available
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Arms hardworking
independent business
owners with the tools for
success. This series
tackles an array of
business topics using
strategies developed by
Sugars and the crack
business coaches at
Action International, a
global network that helps
business owners, realize
their dreams of success.
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£8.57
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Build an online presence
for your business with
web marketing Why buy
several books on web
marketing when you can
buy just one? With this
must-have resource, five
marketing professionals
team up to share their
expertise in the field of
web marketing so that you
can benefit from their
know-how.
Availability: In Stock
£17.49
Available
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Contact management
software (CRM) like ACT!
are extremely valuable
tools that can save you
time and money. ACT! is
easy to set up and takes
little time to create a
database, however, it
is also a little bit more
complex to understand
than ordinary software.
Availability: In Stock
£11.38
Available
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Making the sale is tough.
That's why sales
professionals and
business owners who want
to be the best need more
than just smooth talk to
make it in the sales
business. This practical
guide teaches you how to
understand prospects,
master the skills to draw
in new customers, and
discover the secret to
closing deals.
Availability: In Stock
£10.49
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Designed to provide an
overview of the
techniques, supporting
theories, and strategic
and tactical
decision-making processes
involved in marketing
communications, this
book presents the
theories of marketing
communications to
consumer behaviour
issues. Using case
studies, it explains how
marketing communications
works in practice.
Availability: In Stock
£36.85
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Marketing is a
philosophy, an attitude,
a perspective, and a
management orientation
that stresses customer
satisfaction. This book
introduces the
fundamentals upon which
effective marketing
strategies are based. It
contains a chapter on
marketing planning,
implantation and control.
It is suitable for the
marketing practitioners.
Availability: In Stock
£18.81
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Advances theory and
offers tools for
measuring value
dimensions and strength.
This work focuses on
advancing value theory,
research and strategy in
business-to-business
contexts. It is suitable
for improving thinking,
decisions, and actions
relating to the creation,
marketing, and
purchasing of superior
value in products and
services.
Availability: In Stock
£53.99
Available
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Database marketing is at
the crossroads of
technology, business
strategy, and customer
relationship management.
The authors present a
treatment of database
marketing, integrating
theory and practice.
Presenting rigorous
models, methodologies,
and techniques, they
cover the full spectrum
of principles and topics
related to database
marketing.
Availability: In Stock
£53.54
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Offers companions to the
Chartered Institute of
Marketing (CIM)
professional marketing
qualifications. This
title includes chapters
that feature case
studies, study tips and
activities to test your
learning and
understanding. It offers
online materials that
support students and
tutors at various stages.
Availability: In Stock
£22.99
Available
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Designed specifically
with revision in mind,
this title provides
concise, yet fundamental
information to assist
students in passing the
CIM exams. It uses
features such as diagrams
and bulleted lists
throughout to ensure the
key points are displayed
clearly. Each section
begins with a list of
learning outcomes and
ends with hints and tips.
Availability: In Stock
£8.36
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Shows you how to
differentiate your
products, services, and
business in order to
dominate the competition.
This title uses
real-world examples and
the author's own insight
to show you how to bind
customers to your
products for long-term
success and loyalty. It
includes various case
studies, research, and
examples from around the
world.
Availability: In Stock
£11.21
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Offers readers proven
methods for achieving
phenomenal success with
their online sales and
marketing efforts.
Featuring strategies for
communicating and selling
in the continually
evolving landscape of Web
2.0, this title unlocks
the secret to turning the
online prospects into
paying customers.
Availability: In Stock
£14.44
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Empowers you to rethink,
retool, and revitalize
your marketing strategies
to take full advantage of
the opportunities created
by the microcontent
explosion. This title
helps you create a
strategy that emphasizes
relationships over reach,
interaction over
interruption, and social
networking over broadcast
networks.
Availability: In Stock
£14.69
Available
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Turn website visitors
into customers with
Conversion Optimization.
This book offers
practical advice on how
to give your visitors the
material they need to
make a quick buying
decision -- without
driving them away through
navigation or information
overload.
Availability: In Stock
£18.08
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How do consumers make
purchase decisions is a
fascinating subject to be
studied. Family, as a
conglomerate of several
individuals, influences
the purchase of various
products. This book
provides a comprehensive
analysis of the purchase
behaviour of Indian
households in terms of a
select category of
consumer durables.
Availability: In Stock
£28.55
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Helping you to cash in on
the huge boom in
reselling new and used
products for big bucks,
this book offers
resources for connecting
with the Web and
e-commerce technology. It
also includes discussion
on targeting and reaching
the right customer base,
along with finding and
obtaining the service
support needed for
getting started.
Availability: In Stock
£7.69
Available
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According to statistics,
members of Generation Y
shop 25 percent to 40
percent more than the
average consumer. This
book argues that these
voracious and fearless
consumers have
revolutionized the way
Americans shop by turning
traditional sales and
marketing strategies
upside down.
Availability: In Stock
£11.21
Available
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Updated with 100 pages of
new content, this
edition is better than
ever In the newest
edition of his
top-selling book, social
media expert Dave Evans
bypasses theory to
provide you with
practical, hands-on
advice on developing,
implementing, and
measuring social media
marketing campaigns.
Availability: In Stock
£15.39
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How to implement winning
social media programs in
business to improve
products, services, and
profits A July 2009
Anderson Analytics study
found 60 of the Internet
population uses social
networks and social media
sites such as Facebook,
MySpace, and Twitter.
Availability: In Stock
£13.39
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Learn how easy it is for
your market to get your
message Nowadays, if
you're not tweeting,
Facebooking, or
blogging, what are you
doing? Everyone has a
Twitter account, a
Facebook page, or a
blog-even celebrities!
With the popularity of
social networking comes
the need to learn about
social media marketing.
Availability: In Stock
£11.87
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A compendium of instant
seminars on the 15
crucial topics for your
profession - no matter
what area of sales you're
in. Each seminar includes
sample exercises you can
use with your teams as
you explore each topic,
with advice from sales
leaders. It contains
lists of questions team
members might ask, as
well as the best answers
to those questions.
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£16.37
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Approaches the subject of
brand management from a
socio-cultural
perspective, providing
students with an
understanding of the
dynamics of the subject
and enabling them to
engage with the issues
that lie within. This
book also integrates more
traditional notions of
the brand in terms of
equity and positioning
within that framework.
Availability: In Stock
£26.99
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A guide to communicate
across various cultures
with credibility in a
global marketplace. It
focuses on sales and
marketing communications
for high stakes sales. It
shows you how to stand
apart from your
competition, communicate
with great clarity, and
position your solution as
the most compelling
choice for the long term.
Availability: In Stock
£11.38
Available
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Takes the various
elements of customer
centric marketing and
brings them together
using the research and
case studies from various
industries. This book
discusses research and
concepts to provide
practitioners,
educators, and students
with an understanding of
the range of issues
relevant to customer
centric marketing.
Availability: In Stock
£76.50
Available
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Susan Gunelius uncovers
how a brand about sex
survived and thrived
despite attacks from
every direction, in an
increasingly competitive
market and jaded
consumers. It's the story
of brand building, brand
value, brand longevity
and the ultimate brand
champion.
Availability: In Stock
£23.75
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This book, written by a
senior marketer with over
thirty years experience
of using marketing
techniques and concepts,
sets out to describe,
contextualize and rate
them. Its prime emphasis
is on understanding their
status so that they can
be used to direct the use
of shareholder funds
effectively.
Availability: In Stock
£30.15
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As the market place
changes under the impact
of the rapid
transformation of
information and the
Internet, marketing
plans are more important
than ever. This title
explains how to integrate
social media, contacts
and membership, and
other tools into a
complete plan that
strengthens your customer
base without breaking
your budget.
Availability: In Stock
£6.69
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Provides inside
information about the
actual business of
database marketing. This
title covers all the
bases for the typical
business reader. It even
includes a catalog of the
37 'Best Practices' and a
roundup of some of the
major 'Dos and Don'ts' in
making business sense of
the world of database
marketing.
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£27.71
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Shows you: how to bead
the odds and be a success
in bookshops; where to
find much better targeted
markets - including bulk
sales; how to get
national and local media
attention; what easy and
profitable online
strategies cost little or
nothing and create
tremendous results; and
where to locate partners
who already reach your
best markets.
Availability: In Stock
£15.74
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Winning strategies to
keep your existing
customers coming back A
business's current
customer base needs to be
considered among the
company's most valuable
assets. Discover the
practical tools to
preserve and grow this
asset-and boost your
business-by tapping into
The Hidden Power of Your
Customers.
Availability: In Stock
£11.38
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A nonprofit's real-world
survival guide and
nitty-gritty how-to
handbook This
down-to-earth book shows
how to hack through the
bewildering jungle of
marketing options and
miles-long to-do lists to
clear a marketing path
that's right for your
organization, no matter
how understaffed or
underfunded.
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£17.81
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Addresses issues
pertaining to measurement
and research methodology
in an international
marketing context. This
title also addresses a
range of subjects
including response-bias
in cross-cultural
research, problems with
cultural distance
measures, and construct
specification. It focuses
on the development and
application of novel
research methods.
Availability: In Stock
£56.66
Available
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Industries sometimes are
dominated by one market
leader for many years.
These successful
companies are called
'Summer Champions' by
Carol Velthuis and to
identify these she has
analysed forty global
industries and determined
the growth rates and
market shares of 500
companies over a period
of six years.
Availability: In Stock
£11.89
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Deals with the topic of
relationship marketing in
a sports context by
discussing and
reformulating the
principles of
relationship marketing
and by demonstrating how
relationship marketing
can be successfully
applied in practice
within a sports context.
This book includes case
studies from around the
world to provide a global
approach.
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£26.03
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Through a discussion and
analysis of the
literature and practices,
this book aims to
propose a marketing
strategy framework
grounded in sustainable
principles that can be
used to sustain and
preserve the authenticity
of cultural heritage for
future generations,
whilst appealing to the
suppliers, the
regulators, and the
consumers.
Availability: In Stock
£67.50
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Essentials of Global
Marketing offers a
concise and manageable
approach to the subject.
The accessible structure
takes the reader through
the entire international
marketing planning
process, and fundamental
concepts are illuminated
by examples from a wide
range of companies,
small and large, from
around the world.
Availability: In Stock
£41.70
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Based on Steve Martin's
proven sales program,
Heavy Hitter Selling
shows readers how to
improve their sales
success using nothing
more than their voices
and their senses. The
result of Martin's
twenty-year career,
including thousands of
sales calls, this book
presents practical
solutions and proven
tactics for better
selling.
Availability: In Stock
£9.51
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Offers comprehensive
coverage of the
essentials of marketing,
rooting theory in real
marketing practice. This
book includes coverage of
developments in marketing
practice, such as
experiential marketing,
neuro marketing,
multi-channel marketing
and buzz marketing. It is
suitable for students on
introductory marketing
courses.
Availability: In Stock
£35.99
Available
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Engaging with social
media such as Facebook,
YouTube, and Twitter is
now a key part of global
business communications.
Blogs, microblogs,
social networking and
social news sites have
become the new tools for
effective marketing and
sales. This book is an
excellent resource for
anyone planning a social
media strategy or
individual campaign.
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£11.96
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Extends the analysis of
the change in the
marketing rationale from
a crude concern for
increased market share to
a strategy aimed at
creating long-term
profitable relationships
with targeted customers.
This book provides advice
on how to develop,
integrate and implement
the various strands of a
successful relationship
strategy.
Availability: In Stock
£26.09
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Learn to create a two-way
dialog with customers
with location-based
services and smartphones
Location-based services
(LBS) have started to
gain popularity in the
marketplace with more and
more businesses starting
to incorporate LBS into
their marketing mix.
Availability: In Stock
£12.05
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From the world-renowned
trendspotting duo who has
predicted everything from
metrosexuality to the
growth of global brands
comes a new, surprising
look at the future of
everything from work and
business to sex. This
enlightening book is
based on intensive
research and interviews
as well as the authors'
real-world and global
business experience.
Availability: In Stock
£12.05
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Covers the major program
features common to all
Windows versions that an
average businessperson
needs in order to make
great presentations and
increase sales. This work
integrates applications
to sales and business
situations with
presentation and sales
tips. It contains screen
movies, practice files,
and animations.
Availability: In Stock
£44.88
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Building on the
bestselling legacy of
McGraw-Hill's Say it with
Presentations by Gene
Zelazny, Presentations
that Sell reveals a
simple yet effective
method for creating and
delivering sales
presentations that focus
on the end result:
closing the deal.
Availability: In Stock
£10.91
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This book examines how
today's technologies
allow companies to create
dynamic dialogues with
their customers through
shared networks, virtual
marketing techniques and
blogs to develop deeper
relationships that
reinforce brand loyalty
and drive growth.
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£30.59
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The relationship between
a market and a consumer
is complex. This book
explores the factors of
relationship marketing.
With a consumer in mind;
from the experience of a
football club supporter
to the experiences of gap
year travel, to text
messaging behaviour, and
to using the British
Library, it focuses on
the consumer perspective.
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£22.49
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Rationalizes the
management of luxury
based on the original
methods that were used to
transform small family
businesses such as
Ferrari, Louis Vuitton,
Cartier, Chanel,
Bulgari, Gucci and
Prada, into global
brands. This title
explains the difference
between 'premium' and
'luxury', and sets out
the rules to be applied
to the luxury marketing
mix.
Availability: In Stock
£25.50
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Branding is a discipline
that has emerged over the
last century to become a
ubiquitous force in
marketing. This book
introduces readers to the
basic principles behind
the creation and
development of successful
brands. It offers an
overview of the
foundations of building,
developing and
maintaining brands.
Availability: In Stock
£13.17
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The salesperson's best
tool for establishing
credibility at the
initial point of contact
is the sales letter. This
collection of tips and
techniques helps readers
in crafting letters,
emails, and text
messages that give them
an advantage over the
competition. It also
helps readers learn how
to keep their writing
smart, professional,
and engaging.
Availability: In Stock
£9.74
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Includes: the thinking on
key branding concepts;
strategies for launching
new brands, leveraging
existing brands, and
managing a brand
portfolio; techniques for
building a brand-centered
organization; and,
insights from senior
managers who have fought
branding battles and won.
Availability: In Stock
£15.40
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All companies, large and
small, know that
reaching customers
directly and influencing
- and being influenced by
- them is essential to
success. With a look
inside Google, Disney,
Yahoo, IBM, and others,
this book shows how your
company can use blogs to
raise its visibility and
transform internal
communications.
Availability: In Stock
£11.99
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Provides an insight to
the core concepts of
Marketing Communications.
This book sets out the
essential themes,
theories and topics which
students encounter as
they explore Marketing
Communications. It is
designed for students
studying both shorter,
introductory modules and
professional level
programmes.
Availability: In Stock
£41.70
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Features over 100 videos
and animations for the
medical device and
pharmaceutical sales
representative on sales
skills to use with
doctors and hospitals
while observing correct
procedures and building
trust. This title takes
the attitude that
consultative selling and
considerate behaviour
create the most
productive client
relationships.
Availability: In Stock
£125.62
Available
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A guide for the medical
device and pharmaceutical
sales representative on
sales skills to use with
doctors and hospitals
while observing correct
procedures and building
trust. It covers the
structure of a hospital,
medical staff, the
hospital pharmacy,
hospital-based
pharmacist, the nursing
service, policies and
procedures for hospital
vendors.
Availability: In Stock
£28.13
Available
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Many small business
owners are trapped by
industry pricing and
market misconceptions,
when they could be
compensated for the true
value of the product or
service being offered.
This book shows
businesspeople how to
break out of the
stranglehold of industry
pricing and charge more
for their wares without
alienating their
customers.
Availability: In Stock
£15.29
Available
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Drawing on case studies
from companies such as
Fiat, Amazon, Tesco and
ING, this title shows
how leading performers
begin to recognize,
identify and capitalize
on many of the concepts
of precision marketing to
set themselves apart and
reach a whole new level
of growth.
Availability: In Stock
£17.99
Available
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Strategies for any
company to transform its
sales and marketing
efforts in a way that
truly accelerates revenue
growth Revenue Disruption
shows companies how to
ignite an economic
rebirth with a much
broader business impact.
Today's predominant sales
and marketing model is at
best obsolete and at
worst totally
disfunctional.
Availability: In Stock
£11.89
Available
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Provides a set of
practical techniques
which have been tried in
many of today's leading
companies with dramatic
improvements to sales
performance. This text
makes the spin-selling
method available in
paperback and includes a
new preface by the
author.
Availability: In Stock
£15.99
Available
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Offers an introduction to
the field of sports
marketing and examines
how marketers use sports
as a platform for
developing their
strategies and tactics.
This book provides
coverage of the marketing
of sports products,
increasing media
audiences and live
attendance, the selling
of sports-related
products, and more.
Availability: In Stock
£96.29
Available
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In this Web 2.0 era,
small business owners are
at a severe disadvantage
because they have
minimal, if any,
knowledge, about
Internet marketing. This
do-it-yourself book
provides the know-how
that's needed to win
business in cyberspace
while eliminating the
need for a large
marketing budget.
Availability: In Stock
£10.55
Available
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Helps to learn how to
build a powerful brand
that increases the sales
and profits of any
business, and launch
your entrepreneurial
brand. This title also
helps to learn how to:
manage the differences
between service branding
and product branding;
develop a brand for your
real estate investments;
and, make your brand
more than just a name or
logo.
Availability: In Stock
£11.21
Available
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Meta-luxury sets out to
define the ultimate
meaning of true luxury,
exploring it as both a
culture and business
model. Through the
concept of Unique
Achievement and the
drivers of Craftsmanship,
Focus, History and
Rarity, the authors
examine what is at the
heart of true
luxurythrougha unique
series of conversations.
Availability: In Stock
£23.40
Available
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Do you want to increase
your sales? Why not tap
the fastest-growing
consumer market in the
country? According to the
Selig Center for Economic
Growth, the combined
purchasing power of the
multicultural market grew
to over $2 trillion in
2007 - exceeding the
annual GNP of all but the
nine largest economies of
the world.
Availability: In Stock
£10.49
Available
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Master every aspect of
the powerful Google
AdWords platform with
this one-of-a-kind guide
AdWords expert Brad
Geddes, the first and
only Advanced AdWords
Seminar leader for
Google, shares his
detailed instruction and
insights to get new users
up and running quickly
and teach AdWords pros
some slick new tricks.
Availability: In Stock
£19.59
Available
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Analyses the changes in
the retail industry and
the strategic options
open to companies. This
book describes the key
concepts of efficient
consumer response (ecr)
and provides several
illustrative cases to
demonstrate the results.
It is suitable for both
retail practitioners and
students of retail and
channel marketing.
Availability: In Stock
£27.00
Available
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Suitable for small
retailers who are serious
about growing their
business, this title
gives you all the tools,
techniques and motivation
you need to survive and
thrive in a difficult
market. It provides
information you need to
create a framework for
success for your
business, no matter what
you sell.
Availability: In Stock
£22.49
Available
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Provides a concise and
fundamental information
to assist students in
passing the CIM exams.
Presented in a compact,
spiral bound format,
this work features
diagrams and bulleted
lists to ensure that the
key points are displayed.
It includes a list of
learning outcomes, hints
and tips which are
presented in each
section.
Availability: In Stock
£6.60
Available
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Geoff Burch has written
an innovative book that
will change almost
everything anyone ever
believed about business
and selling. Resistance
is Useless combines the
quick wit of a standup
comedian with the serious
thoughtfulness of a
psychoanalyst in order to
explain the value and
power of persuasion.
Availability: In Stock
£9.09
Available
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Offers techniques for
reaching out to those
most likely to make a
purchase. This book
shares what works and
what doesn't for multiple
online marketing
strategies involving
email, online searches,
advertising, webinars,
videos, and social
networking sites like
Twitter, Facebook, and
LinkedIn.
Availability: In Stock
£13.49
Available
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To be a winner in sales,
you must be able to close
the deal - and close
hard. It's that simple.
You can look good, sound
good, work well with
people and know your
product inside out, but
if you can't secure the
sale it's meaningless.
This title offers
anecdotes, instructions
and illustrations,
including phrasing and
methodology for sales
closing.
Availability: In Stock
£6.69
Available
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Introduces and examines
the key issues, methods,
models and debates that
define the field of
marketing. This book
covers over 50 essential
concepts, including the
marketing mix, branding,
consumerism, marketing
communication and
corporate image. It
includes various entries
that feature: useful
definition box; and
summary of the concept.
Availability: In Stock
£17.99
Available
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Suitable for those who
need to know the skills
of winning new customers
but lacks the training -
or the courage - to sell,
this title shows you
just what to do and how
to do it. It covers
topics including making a
winning presentation; how
to make an appointment;
and, how to beat the
competition and how to
provide excellent
customer care.
Availability: In Stock
£7.49
Available
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Tells readers how to win
customers who no longer
care where they buy. This
book explains how to give
customers what they want
when it matters most to
them - at their 4
Decisive Moments during
the purchase progression:
the Now-or-Never Moment,
Make-or-Break Moment,
Keep-or-Lose Moment, and
the highly profitable
Multiplier Moment.
Availability: In Stock
£10.71
Denmark