Managing Innovation is an established bestselling text for MBA MSc & advanced undergraduate courses on innovation management management of technology new product development & entrepreneurship It is also widely used by managers in both the services & manufacturing sectors Now in its fifth edition Managing Innovation has been fully revised & now comes with a fully interactive e-book housing an impressive array of videos cases exercises & tools to bring innovation to life The book is also accompanied by the Innovation Portal at wwwinnovation-portalinfo which contains an extensive collection of additional digital resources for both lecturers & students Features The Research Notes & Views from the Front Line feature boxes strengthen the evidence-based & practical approach making this a must read for anyone studying or working within innovation The Innovation Portal wwwinnovation-portalinfo is an essential resource for both student & lecturer &
Includes:: the Innovation Toolkit a fully searchable array of practical innovation tools along with a compendium of cases exercises tools & videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts