Harper Collins is proud to present its incredible range of best-loved essential classics Despite dating from the 4th century BC The Art of Rhetoric continues to be regarded by many as the single most important work on the art of persuasion As democracy began emerging in 5th-century Athens public speaking & debate became an increasingly important tool to garner influence in the assemblies councils & law courts of ancient Greece In response to this both politicians & ordinary citizens became desperate to learn greater skills in this area as well as the philosophy behind it This treatise was one of the first to provide just that establishing methods & observations of informal reasoning & style & has continued to be hugely influential on public speaking & philosophy today Aristotle the grandfather of philosophy student of Plato & teacher of Alexander the Great was one of the first people to create a comprehensive system of philosophy encompassing logic morality aesthetics politics ethics & science Although written over 2000 years ago The Art of Rhetoric remains a comprehensive introduction for philosophy students into the subject of rhetoric as well as a useful manual for anyone today looking to improve their oratory skills of persuasion ...

With the emergence of democracy in the city-state of Athens in the years around 460 BC public speaking became an essential skill for politicians in the Assemblies & Councils
- & even for ordinary citizens in the courts of law In response the technique of rhetoric rapidly developed bringing virtuoso performances & a host of practical manuals for the layman While many of these were little more than collections of debaters' tricks the Art of Rhetoric held a far deeper purpose Here Aristotle (384-322 BC) establishes the methods of informal reasoning provides the first aesthetic evaluation of prose style & offers detailed observations on character & the emotions Hugely influential upon later Western culture the Art of Rhetoric is a fascinating consideration of the force of persuasion & sophistry & a compelling guide to the principles behind oratorical skill
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The animated science-fiction adventures seen in Rick & Morty are irreverent shocking & hilarious From the cynical & rapid-fire one-liners to the grotesque & endearing character designs Now take a deep transdimensional dive into the creation of these many insane universes with The Art of Rick & Morty!- Officially licensed Art book- Hard cover- 208 pages- Size 30 x 23 cm- ISBN 978-1-50670-269-8 ...

The animated science-fiction adventures of Rick & Morty are irreverent shocking & hilarious--from the cynical & rapid-fire one liners to the grotesquely & endearing character designs Now take a deep trans-dimensional dive into the creation of these many insane universes with The Art of Rick & Morty! This new book is a must-have not only for followers of the series but for fans of animation as well! Featuring intimate commentary from the show&s creators accompanying a vast collection of process concept & production art this volume offers a tantalizing exploration of one of the most outlandish & beloved shows on television Don&t miss your chance to see the amazing art that goes into creating this twisted & fantastic Adult Swim series! Exclusive never before seen concept art from the making of the hit animated series Rick & Morty! The comprehensive companion to the hit series Rick & Morty! The art book that Rick & Morty fans have been waiting for! ...

This is a story about rivalry among artists Not the kind of rivalry that grows out of hatred & dislike but rather rivalry that emerges from admiration friendship love The kind of rivalry that existed between Degas & Manet Picasso & Matisse Pollock & de Kooning & Freud & Bacon These were some of the most famous & creative relationships in the history of art driving each individual to heights of creativity & inspiration
- & provoking them to despair jealousy & betrayal Matisse's success threatened Picasso so much that his friends would throw darts at a portrait of his rival's beloved daughter Marguerite shouting 'there's one in the eye for Matisse!' & Willem de Kooning's twisted friendship with Jackson Pollock didn't stop him taking up with his friend's lover barely a year after Pollock's fatal car crash In The Art of Rivalry Pulitzer Prize-winning art critic Sebastian Smee explores how as both artists struggled to come into their own they each played vital roles in provoking the other's creative breakthroughs
- ultimately determining the course of modern art itself

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Which sort of seducer could you be Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? or Saint? This book will show you which & Charm persuasion the ability to create illusions these are some of the many dazzling gifts of the Seducer the compelling figure who is able to manipulate mislead & give pleasure all at once When raised to the level of art seduction an indirect & subtle form of power has toppled empires won elections & enslaved great minds In this beautiful sensually designed book Greene unearths the two sides of seduction the characters & the process Discover who you or your pursuer most resembles Learn too the pitfalls of the anti-Seducer In part II immerse yourself in the twenty-four manoeuvres & strategies of the seductive process the ritual by which a seducer gains mastery over their target Understand how to & Choose the Right Victim& & Appear to Be an Object of Desire& & & Confuse Desire & Reality& In addition Greene provides instruction on how to identify victims by type Each fascinating character & each cunning tactic demonstrates a fundamental truth about who we are & the targets we&ve become
- or hope to win over The Art of Seduction is an indispensable primer on the essence of one of history&s greatest weapons & the ultimate power trip
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Three acknowledged experts in search engine optimization share guidelines & innovative techniques that will help you plan & execute a comprehensive SEO strategy Complete with an array of effective tactics from basic to advanced this third edition prepares digital marketers for 2016 with updates on SEO tools & new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education while experienced SEO practitioners get an extensive reference to support ongoing engagements Comprehend SEO's many intricacies & complexities Explore the underlying theory & inner workings of search engines Understand the role of social media user data & links Discover tools to track results & measure success Examine the effects of Google's Panda & Penguin algorithms Consider opportunities in mobile local & vertical SEO Build a competent SEO team with defined roles Glimpse the future of search & the SEO industry Visit the book website (httpwwwartofseobookcom) for FAQs & to post your own burning questions You'll have access to special offers & discounts on various SEO tools & services You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonusesartofseobookcom ...

Discover the art of silence In our day-to-day lives most of us are absolutely bombarded by sound & visual stimuli We lurch from one activity to the next feeling stressed & overwhelmed Messages from media advertising & popular culture tell us that having more will help us find happiness yet instead we feel overloaded & burnt out The Art of Silence offers us an antidote It explores how we can use silence as a strategy for living well; a guiding principle to help us reign in our chaotic lifestyles & redress the balance of this crazy noisy world that we live in It can give us the space we need to allow our bodies & minds to relax & become the healthy wholesome individuals we want to be The Art of Silence explores three ways that we can harness the power of silence & bring more of it into our lives It considers how we can take practical steps to quiet our environments & timetables; how we can cultivate peaceful relationships; & how we can work with the mind to nurture an inner peace regardless of the circumstances ...

From Guy Kawasaki the bestselling author of The Art of the Start & Enchantment The Art of Social Media is a no-nonsense guide to becoming a social media superstar By now it's clear that whether you're promoting a business a product or yourself social media is near the top of what will determine your success or failure & there are countless pundits authors & consultants eager to advise you But there's no one quite like Guy Kawasaki the legendary former chief evangelist for Apple & one of the pioneers of business blogging tweeting facebooking tumbling & much much more Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media
- the one essential guide you need to get the most bang for your time effort & money With more than 100 practical tips tricks & insights Guy & Peg present a ground-up strategy to produce a focused thorough & compelling presence on the most popular social-media platforms They guide you through the steps of building your foundation amassing your digital assets going to market optimizing your profile attracting more followers & effectively integrating social media & blogging For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game The Art of Social Media is full of tactics that have been proven to work in the real world Or as Guy puts it Great Stuff No Fluff Guy Kawasaki who helped make Macintosh a household name now runs Garage Technology Ventures a venture-capital firm He has held his workshop Boot Camp for Start-ups around the world Kawasaki is the author of seven previous books including Art of the Start Enchantment & Rules for Revolutionaries
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In the social sciences today students are taught theory by reading & analyzing the works of Karl Marx Max Weber & other foundational figures of the discipline What they rarely learn however is how to actually theorize The Art of Social Theory is a practical guide to doing just that In this one-of-a-kind user's manual for social theorists Richard Swedberg explains how theorizing occurs in what he calls the context of discovery a process in which the researcher gathers preliminary data & thinks creatively about it using tools such as metaphor analogy & typology He guides readers through each step of the theorist's art from observation & naming to concept formation & explanation To theorize well you also need a sound knowledge of existing social theory Swedberg introduces readers to the most important theories & concepts & discusses how to go about mastering them If you can think you can also learn to theorize This book shows you how Concise & accessible The Art of Social Theory features helpful examples throughout & also provides practical exercises that enable readers to learn through doing ...