From Guy Kawasaki the bestselling author of The Art of the Start & Enchantment The Art of Social Media is a no-nonsense guide to becoming a social media superstar By now it's clear that whether you're promoting a business a product or yourself social media is near the top of what will determine your success or failure & there are countless pundits authors & consultants eager to advise you But there's no one quite like Guy Kawasaki the legendary former chief evangelist for Apple & one of the pioneers of business blogging tweeting facebooking tumbling & much much more Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media
- the one essential guide you need to get the most bang for your time effort & money With more than 100 practical tips tricks & insights Guy & Peg present a ground-up strategy to produce a focused thorough & compelling presence on the most popular social-media platforms They guide you through the steps of building your foundation amassing your digital assets going to market optimizing your profile attracting more followers & effectively integrating social media & blogging For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game The Art of Social Media is full of tactics that have been proven to work in the real world Or as Guy puts it Great Stuff No Fluff Guy Kawasaki who helped make Macintosh a household name now runs Garage Technology Ventures a venture-capital firm He has held his workshop Boot Camp for Start-ups around the world Kawasaki is the author of seven previous books including Art of the Start Enchantment & Rules for Revolutionaries