Three acknowledged experts in search engine optimization share guidelines & innovative techniques that will help you plan & execute a comprehensive SEO strategy Complete with an array of effective tactics from basic to advanced this third edition prepares digital marketers for 2016 with updates on SEO tools & new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education while experienced SEO practitioners get an extensive reference to support ongoing engagements Comprehend SEO's many intricacies & complexities Explore the underlying theory & inner workings of search engines Understand the role of social media user data & links Discover tools to track results & measure success Examine the effects of Google's Panda & Penguin algorithms Consider opportunities in mobile local & vertical SEO Build a competent SEO team with defined roles Glimpse the future of search & the SEO industry Visit the book website (httpwwwartofseobookcom) for FAQs & to post your own burning questions You'll have access to special offers & discounts on various SEO tools & services You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonusesartofseobookcom