The past twenty years has seen the emergence of an industry standard model of presentation - the slide show. Yet research has shown that audiences are deeply dissatisfied with this mode of public speaking. In Lend Me Your Ears Max Atkinson - a highly experienced speaker and trainer, having been involved in speech writing for business, politics and the arts for 30 years - uses the findings of recent scientific research combined with the rules of classical rhetoric to highlight the secrets of successful persuasion. Using extensive research based on empirical evidence, Max has developed a new and provocative way of looking at speech making, providing the reader with practical and simple guidelines, exercises and tips to improve performance, including:--advice on the use of classical rhetoric--how to prepare speeches when in a rush--the myths surrounding visual aids --the use of body language. And much more! This is destined to be the definitive text in this area.
What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again. Practical and packed full of easy-to-understand advice, you'll find: * checklists and worksheets * case studies of real businesses * frequently asked questions
Stand out from the crowd with the book that is packed full of examples of entrepreneurs who took a sideways look at the market and their competitors and decided to branch out and do something a little bit suprising. As a result, they made their products and their companies stand out among the competition - vital in today's business environment.
Successful persuasion is about reading your audience - of one or one million - and creating a message that aligns with what they already believe. As a message strategist for some of the most high-profile names in international politics and business, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs.
Drawing on his tried - and tested - techniques, 27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to:
* Persuade people without browbeating them * Unite with your audience, not conquer them * Use language that lets people agree with you on their terms * Get people to see things your way
With provocative excerpts from courtroom testimonies and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.
DOING THE BUSINESS provides practical toolkits that really do help entrepreneurs in existing businesses to grow, revitalise and reinvent their enterprises. Teh book is based on the tacit wisdom of entrepreneurs from around the globe, particularly the UK, Australia and the USA. A book by entrepreneurs for entrepreneurs, DOING THE BUSINESS is a workbook that businesspeople can dip into and use with their teams - giving them confidence to lead their businesses. The 25-30 toolkits procide a systematic process, whilst there are 2-3 case examples for each one. These supporting stories inspire people to use the toolkits themselves. David has taken his programme around the world - this book will be a first in supporting entrepreneurs in a very practical, proven manner.
Most people think accountants speak a foreign language. Financial statements, financial analysis and control, break-even analysis, profit improvement, securing the right type of funding and buying and selling a business are all clearly explained and simplified in The Bottom Line. Expert advice is given through: * frequently asked financial questions * short, easy to read and understandable sections * case studies providing insights into what other businesses have done and why it worked for them.
Kick-Start Your Business uses practical, hands-on approach to putting your affairs in order, including: * essential tools to getting a business to work better * hundreds of ideas and examples to turn a business into a powerhouse * useful resources and contacts * proven worksheets to 'kick-start your business'
Different scenarios demand different plans, and this book helps you tailor your preparations to suit the challenges presented by a particular move or development and ensure that yours are indeed the best-laid business plans. In short, easy-to-digest sections and using useful case studies, it contains: * practical advice on creating a successful plan * guidance on presenting the right plan for the right audience and getting maximum benefit from minimum effort.
Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with: * practical hints and tips * toolkit exercises * case studies from real businesses * priceless advice from leading experts in PR