A daily deep-cleansing & moisturizing shampoo. It takes away build-up & dirt, not everything else. Many cleansing shampoos can leave hair feeling more 'squeaky' than just clean. This shampoo adds in moisture & shine. With organically grown aloe, camomile, calendula & black tea to soothe the scalp. & a mood-shifting Pure-Fume® aroma of certified organic ylang ylang, olibanum, lemon & black pepper.