Aveda Be Curly Shampoo is a gentle cleanser to enhance curl, combat frizz & boost shine for curly or wavy hair. Dramatically reduces frizz & defines curl up to 57%. The wheat protein & organic aloe blend expands when hair is wet & retracts when dry to enhance curl or wave. Has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange & other pure plant & flower essences