Aveda Brilliant Humectant Pomade is a high-shine finishing pomade that adds moisture to your hair, enhancing curl. Especially effective in dry climates, it activates & maintains wave in naturally curly & permed hair. With a mood-shifting Pure-Fume floral aroma of jasmine, rose & many other pure flower & plant essences, Aveda Brilliant Humectant Pomade will not only leave your hair smooth, controlled & frizz free but it will smell simply divine! Directions of use: Apply to wet or dry hair. This will keep stray hairs in place & maintain a smooth, controlled style.