Promote shiny, healthy, clean hair with the Aveda Brilliant Shampoo. It's a daily deep cleansing & moisturising shampoo that takes away build-up & dirt, making it excellent for your textured or chemically treated hair. Whereas many cleansing shampoos can leave your hair feeling more squeaky than just clean, Aveda Brilliant Shampoo adds in moisture & shine as well, so you can use it every day. This shampoo contains organically grown aloe, camomile, calendula & black tea to soothe your scalp & a mood shifting Pure Fume aroma of certified organic ylang ylang, olibanum, lemon & black pepper. Save 25% per ml based on RRP. *1000ml price is 3 times the price of 250ml container. Directions of use: Apply Aveda Brilliant Shampoo to your wet hair. Massage into your hair & scalp. Rinse thoroughly. Repeat if necessary.