Be curly with the Aveda Be Curly Shampoo. This great shampoo will gently cleanse & enhance your curls while combating frizz & boosting shine on your curly or wavy hair. Aveda Be Curly Shampoo has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange & other pure plant & flower essences. It is also part of the 4-step curling perfecting system that will dramatically reduce frizz & define your curls. Save 25% per ml based on RRP. *1000ml price is 3 times the price of 250ml container. Directions of use: Massage into your wet hair & scalp. Rinse your hair.