Extend the vibrancy of your colour treated hair as only nature can. Aveda Colour Conserve Shampoo is a gentle plant infused shampoo, with 100% organic aroma, designed to resist fading. Aveda Colour Conserve Shampoo keeps your hair colour vibrant for longer & protects it from the damaging effects of sun, water & environmental stresses. Its gentle formula leaves your hair silky, soft & shiny. Save 25% per ml based on RRP.*1000ml price is 3 times the price of 250ml container. Directions of use: Massage Aveda Colour Conserve Shampoo onto your wet hair. Lather. Rinse thoroughly. Follow with Colour Conserve Conditioner.