Developed for weekly use or whenever dull hair needs a boost, the Brilliant Shampoo from White Hot gently cleanses hair to banish dullness & unwanted yellow, brassy tones caused by pollutants & UV rays. Fortified with Keravis™, the lightweight, violet formula smoothens, strengthens & replenishes strands, whilst Blue Lupin & optical brighteners restore luminous shine from root to tip. A treat for naturally white or grey hair, you can expect revitalised, energised locks with added bounce. Made in the UK. Product not tested on animals.