In The Power of Habit" award-winning " New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist & how they can be changed. With penetrating intelligence & an ability to distill vast amounts of information into engrossing narratives Duhigg brings to life a whole new understanding of human nature & its potential for transformation. Along the way we learn why some people & companies struggle to change despite years of trying while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work & where exactly they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps Starbucks CEO Howard Schultz & civil-rights hero Martin Luther King Jr. We go inside Procter & Gamble Target superstores Rick Warren's Saddleback Church NFL locker rooms & the nation's largest hospitals & see how implementing so-called keystone habits can earn billions & mean the difference between failure & success life & death. At its core " The Power of Habit" contains an exhilarating argument: the key to exercising regularly losing weight raising exceptional children becoming more productive building revolutionary companies & social movements & achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows by harnessing this new science we can transform our businesses our communities & our lives."