Humans are hardwired with five basic food instincts: hunger (we need to feel full & satisfied); variety (we are driven to seek a varied diet); calorie density (we are drawn to foods high in calories); & familiarity & availability (if food is around we eat it). By taking advantage of our biological hardwiring
- by feeding rather than depriving our five food instincts
- we can reach & maintain a desired body weight. Full of tips & strategies (next time you want a high-calorie food like a Big Mac with cheese a small portion between two low-calorie items such as salad & fruit) success stories day-by-day menus & easy-to-follow recipes The I Diet" can help anyone break the vicious cycle of eating more food & enjoying it less. As David A. Kessler M.D. former FDA commissioner & author of the bestselling " The End of Overeating" says We know we eat too much. We want to stop but we cant
- its simply too hard to resist all the high-calorie food out there. That is the problem. With " The I Diet" we have a way to actually regain control of our appetites."