The gin is powerful (think elephant-powerful), intense & full-bodied, with a fresh aroma & a higher viscosity than the original; superb in cocktails, its equally perfect for recreating the African bush Sundowner experience & for bold adventures across urban plains. The Elephant Strength bottle takes inspiration from its naval origins with navy blue accents & an inviting map of the ocean, conjuring far-flung exploration & the spirit of adventure at the heart of the br&. Instead of the hemp string that ties around the London Dry bottles, the Strength Gin features a rope-like string with a charming miniature anchor hanging from it.