Pricing & Distribution Management Course In this course, we look at the price & place elements of the marketing mix. Pricing is a key ingredient of the marketing mix & one that creates revenue. We look at three ways of deciding pricing levels in the market & show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe. By the end of this course you will be able to: appreciate the role of pricing in the marketing mix differentiate between key approaches to pricing products, & evaluate their relative strengths & weaknesses in given situations distinguish between strategic & tactical pricing situations recognise the factors which lead to price-based competition appreciate the challenges to European marketers of the introduction of the euro explain the strategic & tactical importance of distribution management distinguish between direct & indirect distribution systems identify key changes in the distribution environment select appropriate distribution channels for given products & services.