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Essentials Of
Marketing
£18.81
Marketing is a philosophy, an attitude, a perspective, & a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chapter on marketing planning, implantation & control. It is suitable for the marketing practitioners. ...
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Essentials of Marketing
Essentials Of
Marketing
£37.99
Delivers the best coverage of key marketing topics. This book focuses on examples & applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts & showcases the customer experience. ...
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Essentials of Marketing Research
Essentials Of
Marketing Research
£45.58
Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis & marketing decisions support systems. It covers Internet databases, the use of Internet, & increased references to journal articles. It is aimed at undergraduates studying marketing research & MBA students. ...
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Essentials Of
Marketing Research
£100.79
Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools & skills necessary to solve business problems & exploit business opportunities. It

Includes:: coverage of sample size rules-of-thumb, & explains the importance of market research tools & techniques.

...
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Essentials Of Marketing Communications

Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780273702054
Availability: In Stock
£36.85
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Designed to provide an overview of the techniques, supporting theories, & strategic & tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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