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Essentials of Marketing Communications
Essentials Of
Marketing Communications
£36.85
Designed to provide an overview of the techniques, supporting theories, & strategic & tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice. ...
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Essentials Of
Marketing Research
£100.79
Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools & skills necessary to solve business problems & exploit business opportunities. It

Includes:: coverage of sample size rules-of-thumb, & explains the importance of market research tools & techniques.

...
Archived Product

Essentials Of Marketing Research

Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis and marketing decisions support systems. It covers Internet databases, the use of Internet, and increased references to journal articles. It is aimed at undergraduates studying marketing research and MBA students.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780273694946
Availability: In Stock
£45.58
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Introduction to the concepts of marketing research. This book discusses developments in the areas of qualitative data analysis & marketing decisions support systems. It covers Internet databases, the use of Internet, & increased references to journal articles. It is aimed at undergraduates studying marketing research & MBA students.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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