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Essentials Of Marketing Research

Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. It includes coverage of sample size rules-of-thumb, and explains the importance of market research tools and techniques.
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  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780073404820
Availability: In Stock
£100.79
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
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Product Description

Offering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools & skills necessary to solve business problems & exploit business opportunities. It

Includes:: coverage of sample size rules-of-thumb, & explains the importance of market research tools & techniques.

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Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

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