About Us
Contact Us
Privacy Policy
Cookie Usage
Add Your Store

More From Contributor

Essentials of Managerial Finance
Essentials Of
Managerial Finance
£111.75
Aims to help students understand the importance of managerial finance theory & the impact these principles have on business. This text offers an introduction that equips you with the basic financial management tools. It covers accounting statements, security markets, interest rates, taxes, risk analysis, & the basics of security valuation. ...
Archived Product
image missing
Essentials Of
Managing Treasury
£17.15
Treasury is the financial hub of an organization
- a hub with many spokes. This reference describes each functional area within
...
Archived Product
image missing
Essentials Of
Marketing
£35.99
Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, & planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination. ...
Archived Product
Essentials of Marketing
Essentials Of
Marketing
£37.99
Delivers the best coverage of key marketing topics. This book focuses on examples & applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. It illustrates key marketing concepts & showcases the customer experience. ...
Archived Product
Essentials of Marketing Communications
Essentials Of
Marketing Communications
£36.85
Designed to provide an overview of the techniques, supporting theories, & strategic & tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice. ...
Archived Product

Essentials Of Marketing

Marketing is a philosophy, an attitude, a perspective, and a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chapter on marketing planning, implantation and control. It is suitable for the marketing practitioners.
RIP - This product is no longer available on our network. It was last seen on 01.01.2015

This page now acts as a permanent archive for this product. Add more information using the comments box below to ensure it can still be found by future generations.

Use our search facility to see if it is available from an alternative contributor.
  • Availability: Out Of Stock
  • Supplier: Pickabook
  • SKU: 9780702177699
Availability: In Stock
£18.81
advertising & marketing Social Sciences, Law & Economics > Business & Economics > Advertising & Marketing
Description Reviews / Comments Add New

Product Description

Marketing is a philosophy, an attitude, a perspective, & a management orientation that stresses customer satisfaction. This book introduces the fundamentals upon which effective marketing strategies are based. It contains a chapter on marketing planning, implantation & control. It is suitable for the marketing practitioners.

Reviews/Comments

Add New

Intelligent Comparison

Oooops!
We couldn't find anything!
Perhaps this product's unique.... Or perhaps we are still looking for comparisons!
Click to bump this page and we'll hurry up.

Price History

Oooops!
We couldn't find any historical pricing!

Vouchers

No voucher codes found.
Do you know a voucher code for this product or supplier? Add it to Insights for others to use.

Facebook

Jargon Buster

Attitude - a humans feelings towards a specific person, animal or object.

Supplier Information

Pickabook
A UK based company founded in 1998. Offering exceptional value for money on a wide range of books including leather bound books and sticker books.

Over 5 million books in stock - all new
Discounts of upto 80 percent
Excellent customer service
Fast delivery
Page Updated: 2015-03-31 20:45:45

Community Generated Product Tags

Oh No! The productWIKI community hasn't generated any tags for this product yet!
Menu