Clarify & protect hair with the Clean Conditioner from OUAI, a cult-favourite haircare brand developed by stylist-to-the-stars Jen Atkin. Fortified with the brand’s exclusive Smart Technology Complex, the hydrating formula contains a delicate blend of Amino Acids, Smart Keratin & Tamarind Seed extract to effectively nourish & protect each hair follicle without weighing it down, leaving locks feeling soft & manageable. Suitable for all hair types including colour treated, the gentle conditioner helps combat humidity & eliminate toxins for sleek, balanced & healthy-looking tresses with enhanced moisture levels & brilliant shine. Free from parabens. No animal testing. ...

Jen Atkin, stylist to the likes of the Kardashians, presents the OUAI Clean Shampoo; a gentle alternative to harsh, clarifying shampoos that doesn’t strip away moisture or fade colour. Ideal for overworked & congested hair, the ultra-creamy formula sweeps away daily dirt & grime as well as toxins & excess oil without disrupting the natural moisture balance. A proprietary Smart Technology Complex infuses hair with Keratin, Amino Acids & Tamarind Seed to naturally repair each str&, resulting in bouncier & healthy-looking locks with revitalised colour after just one wash. Suitable for use once a week as a mild yet effective intensive cleanse, the sulphate-free shampoo leaves tresses feeling exceptionally clean & soft with a signature fragrance of Italian Lemon, Rose de Mai & Jasmine. Free from parabens & sulphates. No animal testing. ...

Nourish your locks with the OUAI Curl Conditioner; a hydrating formula developed by celebrity hair stylist, Jen Atkin. Designed for those with curly & textured hair types, the lightweight conditioner glides onto locks, smoothing & hydrating each fiber. Utilising OUAI’s ‘ Smart Technology Complex’ & infused with a hair-loving blend of naturally-derived oils, the effective formula delivers a smoothing veil of moisture to curly hair, resulting in sleek, frizz-free locks. Enriched with a reviving scent of Italian Lemon, Bergamot, Rose & Blackberry, the softening conditioner thoroughly nourishes locks & enhances curls, leaving hair bouncy, healthy-looking & ready for styling. Free from parabens. Not tested on animals. ...

Enhance the look of your natural curls, with OUAI’s Curl Crème. Smooth & lightweight, the formula helps to minimise the look of frizz, flyaways & breakage, promoting the illusion of enhanced gloss & shine. A cocktail of Linseed & Chia Seed works to enhance your coils, encouraging enviable volume & bounce, while working to shield your tresses from humidity & external aggressors. A boost of Coconut & Babassu Oil assists with lessening the appearance of damaged cuticles, while working to maintain your natural texture & shape. ...

Achieve big & bouncy locks with the OUAI Curl Shampoo; a lightweight, cleansing formula developed specifically to meet the needs of curly & textured hair types. Utilising OUAI’s ‘ Smart Technology Complex’, the shampoo thoroughly cleanses each fiber, whilst replenishing hair’s moisture levels. Simply lather into wet hair & the shampoo will drench locks in a cocktail of hair-loving ingredients. Enriched with a reviving aroma consisting of Italian Lemon, White Musk & Jasmine, the hydrating shampoo guarantees to leave locks fragrant & soft, as well as enhancing hair’s natural curls. Free from parabens & sulphates. Not tested on animals. ...

Purify your tresses with the OUAI Detox Shampoo Refill Pouch. This concentrated hair cleanser is designed to lift & remove dirt, oil, impurities & build-up from styling products & hard water deposits. Now in a refill formula, you can minimise package waste by opting for this sustainable pouch. The shampoo itself instantly refreshes the scalp, roots & lengths without stripping, drying or fading out your colour. Its gentle formula is free from harmful chemicals & preservatives, making it safe to use on all hair types & textures, including colour-treated, keratin-treated hair & Brazilian blow-outs. Creating a rich lather upon contact with water, the formula swiftly eliminates stubborn dry shampoo & styling waxes to leave your hair soft, shiny & supple. Apple Cider Vinegar helps strengthen weakened tresses, improve lustre by lowering the p H levels of the hair & scalp, & alleviates itchiness with soothing properties. Hydrolysed Keratin smooths splintered hair fibres & tames frizz to leave your mane with an incredible halo of blinding shine. Safe for use on all hair types, even colour- or keratin-treated. Free of SLS, SLES, phthalates & parabens. ...

Hydrate hair from the inside out with the OUAI Dry Hair Supplement; a monthly dose of supplements that treat locks to an array of intense, hydrating nutrients. Ideal for frizz-prone hair, bleached tresses & those with dry & flaky scalps, the Dry Hair Supplements guarantee to make hair visibly longer, stronger & healthier within 90 days. The supplements are formulated with Vitamin E, Biotin & Silica, which work in synergy to transform dry, dehydrated locks, whilst encouraging healthy hair growth. With continued use, hair appears silky, strong & lustrous. Finished with a dose of Omega 3 & 6, the treatment restores enviable shine & radiance back to hair. Hydration is replenished & hair is less prone to damage. ...

Refresh your hair between washes with OUAI Dry Shampoo Travel Size, a revitalising formula that helps to neutralise oil & product build-up for fresh-looking locks, now available in a TSA-approved canister for easy transport & on-the-go styling. Developed by celebrity hair stylist, Jen Atkin, the dry shampoo imparts a light & airy scent & instantly refreshes your tresses; it delivers oil-absorbing properties without leaving unsightly white marks on the roots. Hair is refreshed & your style is extended. Free from parabens & phthalates. No animal testing. ...

Refresh your hair between washes with OUAI Dry Shampoo, a revitalising formula that helps to neutralise oil & product build-up for fresh-looking locks. Developed by celebrity hair stylist, Jen Atkin, the dry shampoo imparts a light & airy scent & instantly refreshes your tresses; it delivers oil-absorbing properties without leaving unsightly white marks on the roots. Hair is refreshed & your style is extended. Free from parabens & phthalates. No animal testing. ...

Rewind bad hair days with the Dry Shampoo Foam from celeb-favourite haircare brand OUAI. ultra quick-drying & completely invisible, the pioneering waterless formula instantly works to absorb excess oils, boost volume & eliminate odours. Fortified with Volcanic Minerals & hydrating Panthenol, it immediately removes product build up to breathe life back into your blow out, adding bounce & texture without that typical chalky finish common with traditional dry shampoos. Complete with the signature fragrance of Italian Lemon, Rose de Mai & White Musk, locks are left looking & feeling revitalised with just-washed shine & luscious movement. Suitable for 2nd, 3rd & even 4th day hair. Free from parabens. No animal testing. ...