Enhance the look of your natural curls, with OUAI’s Curl Crème. Smooth & lightweight, the formula helps to minimise the look of frizz, flyaways & breakage, promoting the illusion of enhanced gloss & shine. A cocktail of Linseed & Chia Seed works to enhance your coils, encouraging enviable volume & bounce, while working to shield your tresses from humidity & external aggressors. A boost of Coconut & Babassu Oil assists with lessening the appearance of damaged cuticles, while working to maintain your natural texture & shape. ...

Achieve big & bouncy locks with the OUAI Curl Shampoo; a lightweight, cleansing formula developed specifically to meet the needs of curly & textured hair types. Utilising OUAI’s ‘ Smart Technology Complex’, the shampoo thoroughly cleanses each fiber, whilst replenishing hair’s moisture levels. Simply lather into wet hair & the shampoo will drench locks in a cocktail of hair-loving ingredients. Enriched with a reviving aroma consisting of Italian Lemon, White Musk & Jasmine, the hydrating shampoo guarantees to leave locks fragrant & soft, as well as enhancing hair’s natural curls. Free from parabens & sulphates. Not tested on animals. ...

Refresh, soften & illuminate with OUAI’s Detox Shampoo Jumbo, a gentle formula that effectively cleanses hair without stripping away moisture. Working from scalp to ends, the shampoo transforms into a rich lather upon contact with water, effectively removing impurities, excess oil, product build-up & hard water deposits. The formula is enriched with apple cider vinegar, buffing away dead skin cells & flakes for a lustrous look. Hydrolyzed keratin lends brightening benefits, coating the hair in a radiant gloss, while smoothing the appearance of flyaways. Suitable for all hair types, the shampoo imparts a soothing, spa-like aroma of rose, bergamot, lychee & musk, adding a touch of luxury to your cleansing routine. ...

Purify your tresses with the OUAI Detox Shampoo Refill Pouch. This concentrated hair cleanser is designed to lift & remove dirt, oil, impurities & build-up from styling products & hard water deposits. Now in a refill formula, you can minimise package waste by opting for this sustainable pouch. The shampoo itself instantly refreshes the scalp, roots & lengths without stripping, drying or fading out your colour. Its gentle formula is free from harmful chemicals & preservatives, making it safe to use on all hair types & textures, including colour-treated, keratin-treated hair & Brazilian blow-outs. Creating a rich lather upon contact with water, the formula swiftly eliminates stubborn dry shampoo & styling waxes to leave your hair soft, shiny & supple. Apple Cider Vinegar helps strengthen weakened tresses, improve lustre by lowering the p H levels of the hair & scalp, & alleviates itchiness with soothing properties. Hydrolysed Keratin smooths splintered hair fibres & tames frizz to leave your mane with an incredible halo of blinding shine. Safe for use on all hair types, even colour- or keratin-treated. Free of SLS, SLES, phthalates & parabens. ...

Hydrate hair from the inside out with the OUAI Dry Hair Supplement; a monthly dose of supplements that treat locks to an array of intense, hydrating nutrients. Ideal for frizz-prone hair, bleached tresses & those with dry & flaky scalps, the Dry Hair Supplements guarantee to make hair visibly longer, stronger & healthier within 90 days. The supplements are formulated with Vitamin E, Biotin & Silica, which work in synergy to transform dry, dehydrated locks, whilst encouraging healthy hair growth. With continued use, hair appears silky, strong & lustrous. Finished with a dose of Omega 3 & 6, the treatment restores enviable shine & radiance back to hair. Hydration is replenished & hair is less prone to damage. ...

Refresh your hair between washes with OUAI Dry Shampoo, a revitalising formula that helps to neutralise oil & product build-up for fresh-looking locks. Developed by celebrity hair stylist, Jen Atkin, the dry shampoo imparts a light & airy scent & instantly refreshes your tresses; it delivers oil-absorbing properties without leaving unsightly white marks on the roots. Hair is refreshed & your style is extended. Free from parabens & phthalates. No animal testing. ...

Rewind bad hair days with the Dry Shampoo Foam from celeb-favourite haircare brand OUAI. ultra quick-drying & completely invisible, the pioneering waterless formula instantly works to absorb excess oils, boost volume & eliminate odours. Fortified with Volcanic Minerals & hydrating Panthenol, it immediately removes product build up to breathe life back into your blow out, adding bounce & texture without that typical chalky finish common with traditional dry shampoos. Complete with the signature fragrance of Italian Lemon, Rose de Mai & White Musk, locks are left looking & feeling revitalised with just-washed shine & luscious movement. Suitable for 2nd, 3rd & even 4th day hair. Free from parabens. No animal testing. ...

Rewind bad hair days with the Dry Shampoo Foam Travel Size from celeb-favourite haircare brand OUAI, now available in a TSA-approved canister for convenient transport & on-the-go freshness. ultra quick-drying & completely invisible, the pioneering waterless formula instantly works to absorb excess oils, boost volume & eliminate odours. Fortified with Volcanic Minerals & hydrating Panthenol, it immediately removes product build up to breathe life back into your blow out, adding bounce & texture without that typical chalky finish common with traditional dry shampoos. Complete with the signature fragrance of Italian Lemon, Rose de Mai & White Musk, locks are left looking & feeling revitalised with just-washed shine & luscious movement. Suitable for all hair types. Free from parabens. No animal testing. ...

Create effortlessly tousled styles with OUAI Dry Texture Foam, a weightless & nourishing formula that helps to create a coveted beachy look. Formulated with a strengthening blend of Rice & Wheat Proteins, the styling foam adds hold to strands for undone, reworkable styles that last all day. Locks are left textured, defined & full of body & movement. Suitable for all hair types. Free from parabens & sodium chloride. Not tested on animals. ...

Fine hair in need of a boost? The OUAI Fine Hair Bundle is designed to add instant volume to lifeless locks. One shampoo & one conditioner unite to invigorate thinner strands, supporting enviable, full-bodied results. The Set Contains: Fine Hair Shampoo (300ml) This shampoo works to add weightless body to fine tresses while gently lifting away dirt, grime & product build-up. Powered by beneficial ingredients, the formula charges flat, duller-looking locks with a new lease of life. Hydrolysed Keratin promotes a silky-smooth finish, filling in missing keratin found naturally in the hair follicle to tame fly-aways & frizz. Biotin releases strengthening properties to enhance strands with increased resilience. Hemp Seed Extract hydrates & conditions while Chia Seed Oil creates the illusion of thicker, more voluminous hair. This volumising shampoo delivers essential nutrients to thinner locks as it adds shape to the roots & lengths, leaving tresses clean, bouncy & full of life. Fine Hair Conditioner (300ml) Formulated for hair that’s suffering from a lack of energy, this fine hair conditioner is designed to put limp, lifeless locks firmly in the past. The lightweight, creamy conditioner leaves each strand silky smooth & soft. It helps to enhance & maintain volume, transforming fine hair into a full-bodied mane that appears thicker & stronger. Enriched with Biotin (essential B7) & Keratin, you’ll be less prone to experiencing breakage due to brushing while Chia Seed & Hemp Oil ensure that you’re treated to a lustrous shiny finish. Hair will feel hydrated & moisturised for a sleek look that’s free from frizz & flyaways. Water will be locked in to ensure your strands look their best throughout the whole day. ...