Achieve big & bouncy locks with the OUAI Curl Shampoo; a lightweight, cleansing formula developed specifically to meet the needs of curly & textured hair types. Utilising OUAI’s ‘ Smart Technology Complex’, the shampoo thoroughly cleanses each fiber, whilst replenishing hair’s moisture levels. Simply lather into wet hair & the shampoo will drench locks in a cocktail of hair-loving ingredients. Enriched with a reviving aroma consisting of Italian Lemon, White Musk & Jasmine, the hydrating shampoo guarantees to leave locks fragrant & soft, as well as enhancing hair’s natural curls. Free from parabens & sulphates. Not tested on animals. ...

Refresh, soften & illuminate with OUAI’s Detox Shampoo Jumbo, a gentle formula that effectively cleanses hair without stripping away moisture. Working from scalp to ends, the shampoo transforms into a rich lather upon contact with water, effectively removing impurities, excess oil, product build-up & hard water deposits. The formula is enriched with apple cider vinegar, buffing away dead skin cells & flakes for a lustrous look. Hydrolyzed keratin lends brightening benefits, coating the hair in a radiant gloss, while smoothing the appearance of flyaways. Suitable for all hair types, the shampoo imparts a soothing, spa-like aroma of rose, bergamot, lychee & musk, adding a touch of luxury to your cleansing routine. ...

Purify your tresses with the OUAI Detox Shampoo Refill Pouch. This concentrated hair cleanser is designed to lift & remove dirt, oil, impurities & build-up from styling products & hard water deposits. Now in a refill formula, you can minimise package waste by opting for this sustainable pouch. The shampoo itself instantly refreshes the scalp, roots & lengths without stripping, drying or fading out your colour. Its gentle formula is free from harmful chemicals & preservatives, making it safe to use on all hair types & textures, including colour-treated, keratin-treated hair & Brazilian blow-outs. Creating a rich lather upon contact with water, the formula swiftly eliminates stubborn dry shampoo & styling waxes to leave your hair soft, shiny & supple. Apple Cider Vinegar helps strengthen weakened tresses, improve lustre by lowering the p H levels of the hair & scalp, & alleviates itchiness with soothing properties. Hydrolysed Keratin smooths splintered hair fibres & tames frizz to leave your mane with an incredible halo of blinding shine. Safe for use on all hair types, even colour- or keratin-treated. Free of SLS, SLES, phthalates & parabens. ...

Hydrate hair from the inside out with the OUAI Dry Hair Supplement; a monthly dose of supplements that treat locks to an array of intense, hydrating nutrients. Ideal for frizz-prone hair, bleached tresses & those with dry & flaky scalps, the Dry Hair Supplements guarantee to make hair visibly longer, stronger & healthier within 90 days. The supplements are formulated with Vitamin E, Biotin & Silica, which work in synergy to transform dry, dehydrated locks, whilst encouraging healthy hair growth. With continued use, hair appears silky, strong & lustrous. Finished with a dose of Omega 3 & 6, the treatment restores enviable shine & radiance back to hair. Hydration is replenished & hair is less prone to damage. ...

Refresh your hair between washes with OUAI Dry Shampoo Travel Size, a revitalising formula that helps to neutralise oil & product build-up for fresh-looking locks, now available in a TSA-approved canister for easy transport & on-the-go styling. Developed by celebrity hair stylist, Jen Atkin, the dry shampoo imparts a light & airy scent & instantly refreshes your tresses; it delivers oil-absorbing properties without leaving unsightly white marks on the roots. Hair is refreshed & your style is extended. Free from parabens & phthalates. No animal testing. ...

Rewind bad hair days with the Dry Shampoo Foam from celeb-favourite haircare brand OUAI. ultra quick-drying & completely invisible, the pioneering waterless formula instantly works to absorb excess oils, boost volume & eliminate odours. Fortified with Volcanic Minerals & hydrating Panthenol, it immediately removes product build up to breathe life back into your blow out, adding bounce & texture without that typical chalky finish common with traditional dry shampoos. Complete with the signature fragrance of Italian Lemon, Rose de Mai & White Musk, locks are left looking & feeling revitalised with just-washed shine & luscious movement. Suitable for 2nd, 3rd & even 4th day hair. Free from parabens. No animal testing. ...

Rewind bad hair days with the Dry Shampoo Foam Travel Size from celeb-favourite haircare brand OUAI, now available in a TSA-approved canister for convenient transport & on-the-go freshness. ultra quick-drying & completely invisible, the pioneering waterless formula instantly works to absorb excess oils, boost volume & eliminate odours. Fortified with Volcanic Minerals & hydrating Panthenol, it immediately removes product build up to breathe life back into your blow out, adding bounce & texture without that typical chalky finish common with traditional dry shampoos. Complete with the signature fragrance of Italian Lemon, Rose de Mai & White Musk, locks are left looking & feeling revitalised with just-washed shine & luscious movement. Suitable for all hair types. Free from parabens. No animal testing. ...

Create effortlessly tousled styles with OUAI Dry Texture Foam, a weightless & nourishing formula that helps to create a coveted beachy look. Formulated with a strengthening blend of Rice & Wheat Proteins, the styling foam adds hold to strands for undone, reworkable styles that last all day. Locks are left textured, defined & full of body & movement. Suitable for all hair types. Free from parabens & sodium chloride. Not tested on animals. ...

Fine hair in need of a boost? The OUAI Fine Hair Bundle is designed to add instant volume to lifeless locks. One shampoo & one conditioner unite to invigorate thinner strands, supporting enviable, full-bodied results. The Set Contains: Fine Hair Shampoo (300ml) This shampoo works to add weightless body to fine tresses while gently lifting away dirt, grime & product build-up. Powered by beneficial ingredients, the formula charges flat, duller-looking locks with a new lease of life. Hydrolysed Keratin promotes a silky-smooth finish, filling in missing keratin found naturally in the hair follicle to tame fly-aways & frizz. Biotin releases strengthening properties to enhance strands with increased resilience. Hemp Seed Extract hydrates & conditions while Chia Seed Oil creates the illusion of thicker, more voluminous hair. This volumising shampoo delivers essential nutrients to thinner locks as it adds shape to the roots & lengths, leaving tresses clean, bouncy & full of life. Fine Hair Conditioner (300ml) Formulated for hair that’s suffering from a lack of energy, this fine hair conditioner is designed to put limp, lifeless locks firmly in the past. The lightweight, creamy conditioner leaves each strand silky smooth & soft. It helps to enhance & maintain volume, transforming fine hair into a full-bodied mane that appears thicker & stronger. Enriched with Biotin (essential B7) & Keratin, you’ll be less prone to experiencing breakage due to brushing while Chia Seed & Hemp Oil ensure that you’re treated to a lustrous shiny finish. Hair will feel hydrated & moisturised for a sleek look that’s free from frizz & flyaways. Water will be locked in to ensure your strands look their best throughout the whole day. ...

Formulated for hair that’s suffering from a lack of energy, the OUAI Fine Hair Conditioner is designed to put limp, lifeless locks firmly in the past. Deeply nourishing without being heavy, the lightweight, creamy conditioner leaves each strand silky smooth & soft. It helps to inject & maintain volume, transforming fine hair into a full-bodied mane that appears thicker & stronger. Enriched with Biotin (essential B7) & Keratin, you’ll be less prone to experiencing breakage due to brushing while Chia Seed & Hemp Oil ensure that you’re treated to a lustrous shiny finish. Hair will feel hydrated & moisturised for a sleek look that’s free from frizz & flyaways. Water will be locked in to ensure your strands look their best throughout the whole day. ...