Jen Atkin, stylist to the likes of the Kardashians, presents the OUAI Clean Shampoo; a gentle alternative to harsh, clarifying shampoos that doesn’t strip away moisture or fade colour. Ideal for overworked & congested hair, the ultra-creamy formula sweeps away daily dirt & grime as well as toxins & excess oil without disrupting the natural moisture balance. A proprietary Smart Technology Complex infuses hair with Keratin, Amino Acids & Tamarind Seed to naturally repair each str&, resulting in bouncier & healthy-looking locks with revitalised colour after just one wash. Suitable for use once a week as a mild yet effective intensive cleanse, the sulphate-free shampoo leaves tresses feeling exceptionally clean & soft with a signature fragrance of Italian Lemon, Rose de Mai & Jasmine. Free from parabens & sulphates. No animal testing.