We'd wager that at least 40% of all Instagram photos are showing off some sort of decadent dessert, so we've taken the next logical step & created Instagram Chocolate. Now you can transform your favourite filtered snaps into delicious edible treats. Think of it as an alternative to Snapchat
- one moment your photos are there, the next they're gone gobbled up by you & all of your friends.
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Would you like to taste the most ferociously hot peanuts that you'll ever have the displeasure to consume? That will scorch your mouth & reduce your tongue to a smouldering pink pulp? That'll send streaming hot tears of magma down your remorseful face? Then Instant Regret Burning Hot Peanuts are surely the perfect molten munchies for you. You nutter. ...

Instant Regret Chilli Chocolate
- Bully your taste buds & challenge those curry connoisseurs with this offensively hot chilli chocolate.
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Do you love chocolate? Do you love chilli? Do you love feeling like your tongue is melting & your tears are on fire? Within this unassuming & sleek black packaging lies the supremely hot delicacy you've been waiting for – Instant Regret Chilli Chocolate. We extracted the capsaicin (the hot bit) from the hottest chillies available, the resulting infusion burns like a thousand suns, & then we made delicious milk chocolate with it. Or at least, that was the plan. If you’re the kind of seasoned curry connoisseur who asks for extra spicy, or the type to drizzle Tabasco liberally on everything, then this may well be a dream come true. However be warned, this ludicrously hot chocolate is not for the faint of heart... it’s not even really for fun. Strictly speaking, it’s probably not chocolate at all. So just to confirm for anyone in the remotest of doubt – our Instant Regret Chocolate really is extraordinarily hot. The factory didn't really want to make it. It's fair to say that it turned out quite a bit hotter than anyone expected. Still, what is joy without pain – excruciating oral & internal pain? Challenge yourself, & your friends. You won’t regret it.* * Seriously, you almost certainly WILL regret it. ...

THIS IS THE WORLD'S HOTTEST CHILLI CHOCOLATE LOLLIPOP! Even the daintiest lick is like plunging your tongue into the roaring fires of hell. So why not challenge a mate & see who can hold it in their mouth the longest? Seems like a perfectly rational thing to do, right? ...

Everyone loves a game of chance. Particularly when death is involved. There's a strange allure. It's the ultimate challenge. Thankfully you'll not be sat in a dimly-lit Russian basement, feverishly placing a stone-cold muzzle against your sweaty temple, spinning the chamber, screwing your eyes shut & pulling the trigger of destiny. In many respects this is actually worse ...

Our campaign to add abominable quantities of chilli to everything in sight continues, as we now give vodka the Instant Regret treatment! If you thought you pulled a mad face after necking a shot of tequila, think again. Once you pop the cork there's no turning back. Pour out a couple of measures of this dark & diabolical liquid, raise one last nervous toast & get ready to feel the fires of hell coursing through your innards. How many Scovilles, Firebox? TELL US THE DAMN SCOVILLES!! Sooo, the factory has taken a vow of silence. They're giving nothing away. Presumably because they're genuinely afraid of the beast they've managed to create. Is it possible to reach a billion Scovilles? Because they might have. It f*cking tastes like it! All you need to know is, we've tried it & it really is outrageously hot. We wouldn't have given it our Instant Regret seal of "approval" otherwise. Shots anyone? ...

Originally just a humble method of preserving food during the days of the US Civil War, the Mason Jar has come a long way. Since its modest beginnings the Mason Jar has become a popular & iconic piece of design & has now been transformed into the coolest, most laid-back mug in existence. ...

These <strong>high-quality polyester beanies</strong> are tenderly sewn by virile young seamstresses near the banks of the Polish Bia&322;a River, & feature astounding workmanship. You can literally <strong>smell the quality</strong> & care that goes into their creation. ...

You can see through it... but will you see it through? Just when you thought jigsaw puzzles couldn't get any more befuddling, along comes the Invisi-Puzzle! This infuriating puzzle is made up entirely of transparent perspex pieces & is guaranteed to push your patience to the absolute brink. Thankfully there are 'only' 300 pieces, but your dining table is going to be out of action for months! ...