violet shampoo that cleanses & maintains the hue of cool blonde, highlighted, bleached or grey hair. Neutralises unwanted yellow or brassy tones with a high level of violet dye. Joico Color Endure violet Sulfate-Free Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength & protect your hair from environmental & physical damage. p H 4.5-5.5. ...

Joico Color Infuse Brown Conditioner There’s never a dull moment when you top off your shampoo with Color Infuse Brown Conditioner, joico favorite way to throw some light on the golden blonde highlights that give brunette hair it’s glory. Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It’s a honey of a way to care for your hair. Perfect choice for: Light-to-medium brown hair with salon or natural-gold highlights. Here’s how: Apply Color Infuse Brown Conditioner after every other shampoo to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached. ...

Joico Color Infuse Brown Shampoo JOICO are bagging the idea that brunette hair has to be boring brown. In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey & gold–strands that seem to dance in the light. Until they don’t. & that’s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights & illuminating those naturally paler pieces like nothing else. The icing on the cake? You get this golden glow while reducing breakage by more than 53 percent. They’ll never call you dull again. Perfect choice for: Light-to-medium brown hair with salon or natural gold highlights. Here’s how: Shampoo with Color Infuse Brown every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, Joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached. ...

Joico Color Infuse Copper Conditioner There’s nothing like spicy ginger to heat up a hairstyle; but those seductively fiery ‘dos are known to fade a tad fast for our liking. Not any more–thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), & maintain 85 percent of that intensity for up to 18 washes. Perfect choice for: Copper coifs & blondes that want to be warmer. Here’s how: Apply Color Infuse Copper Conditioner after every other shampoo to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached. ...

Joico Color Infuse Copper Shampoo JOICO wanted to make copper tops stronger longer. So they did… by creating a wow-of-a-shampoo that restores rich auburn & reddish ‘dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to 18 washes. Rev up red hair… or add a little blaze to blondes. Instantly. Perfect choice for: Copper coifs & blondes that want to be warmer. Here’s how: Shampoo with Color Infuse Copper every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading (by 53 percent!), while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, Joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached ...

Joico Color Infuse Red Shampoo Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So Joico thought it was only fair to give their favorite Gingers their very own shampoo… one that brings on a rosy glow, & puts color-stripping to a screeching halt. Then Joico went one better: by adding ingredients that amp up the shine factor & put frizz to shame. Perfect choice for: Any shade of red… color treated or au naturel. Color Infuse never discriminates. Here’s how: Easy-as-pie (cherry pie, that is): Just wet hair thoroughly; lather, rinse, & repeat if necessary. The inside secret: Multi-Spectrum Defense Complex pairs powerful antioxidants & UV protection to literally anchor color from the inside out; Joico Bio-Advanced Peptide Complex repairs & prevents future damage for up to 25 shampoos. ...

Joico Colour Endure 500ml Duo Just one level of protection? Try three! Colour Endure formulas keep colour true to hue with Joico's triple- treat Multi- Spectrum Defense Complex, which helps fight the physical & environmental factors that can cause fading & tonal change. ...

Lasting Colour from Joico. Color Endure takes colour preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity & tonal integrity. Worth over £40, Joico Colour Endure Original Gift Pack contains:
- Joico Color Endure Shampoo for Long-Lasting Colour 300ml This colour-maintenance shampoo gently cleanses while protecting the vibrancy & longevity of colour treated hair without disturbing colour molecules. Hair colour lasts longer; hair is softer, more manageable & stronger.
- Joico Color Endure Conditioner for Long-Lasting Colour 300ml This colour-preserving conditioner protects the vibrancy of colour-treated hair with Joico's exclusive Multi-Spectrum Defense Complex. Hair colour lasts longer; hair is softer, more manageable & stronger.
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- Joico K-Pak Deep Penetrating Reconstructor 150ml Joico K-Pak Deep Penetrating Reconstructor contains the highest amount of Quadramine Complex than any other product in the Joico family. Hair is left shiny, strong & in a healthy, manageable state. K-PAK Reconstructor results in an immediately noticeable difference in strength, texture & appearance.



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Lasting Colour from Joico. Color Endure takes color preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity & tonal integrity. Worth over £40, Joico Colour Endure violet Gift Pack contains:
- Joico Color Endure violet Shampoo 300ml Contains a maximum level of violet dye load to ensure maximum toning & neutralising. Tones hair colour immediately following any highlighting or blonding services. Maximizes the life of toning services on cool blonde or gray hair. Brightens highlighted/high-lift blonde or gray hair that has faded or yellowed due to oxidation.
- Joico Color Endure violet Conditioner 300ml Joico Color Endure violet Conditioner, the second step for long lasting colour, improves hair condition that results in more vibrant, more intense & shinier hair color.
- FREE
- Joico K-Pak Deep Penetrating Reconstructor 150ml Joico K-Pak Deep Penetrating Reconstructor contains the highest amount of Quadramine Complex than any other product in the Joico family. Hair is left shiny, strong & in a healthy, manageable state. K-PAK Reconstructor results in an immediately noticeable difference in strength, texture & appearance.



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This lightweight curl-activating spray is designed to address the specific needs of textured & naturally curly hair. Curl Activator Spray is formulated with an exclusive blend of long lasting, flexible polymers. Achieve energetic curls that are controlled & separated, full of body & movement, & frizz-free without crunchiness. ...