Say no to yellowing & yes to cool blonde. A perfect duo that neutralises brassy tones! Keep your colour true to hue with the Multi-Spectrum Defence Complex, a technology with antioxidants & UV protectors that protect your hair. The Joico Colour Endure violet Shampoo & Conditioner 300ml Duo Pack is enhanced with violet pigments to prevent blonde, highlighted & grey hair from yellowing. ...

Joico Color Endure violet Sulfate-Free Conditioner continues the toning process of Color Endure violet Shampoo by helping to maintain the hue of cool blond, highlighted, bleached or grey hair. Delivers an additional high level of violet dye to cancel yellow tones while conditioning hair. Joico Color Endure violet Sulfate-Free Conditioner will provide your hair with a bright tone & leave it hydrated, shiny & protected from environmental & physical damage. p H 4.5-5.5. ...

violet shampoo that cleanses & maintains the hue of cool blonde, highlighted, bleached or grey hair. Neutralises unwanted yellow or brassy tones with a high level of violet dye. Joico Color Endure violet Sulfate-Free Shampoo will create a brighter tone to your light, coloured hair, cancelling out yellowness created by oxidation. Plus, it will add strength & protect your hair from environmental & physical damage. p H 4.5-5.5. ...

Joico Color Infuse Brown Conditioner There’s never a dull moment when you top off your shampoo with Color Infuse Brown Conditioner, joico favorite way to throw some light on the golden blonde highlights that give brunette hair it’s glory. Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It’s a honey of a way to care for your hair. Perfect choice for: Light-to-medium brown hair with salon or natural-gold highlights. Here’s how: Apply Color Infuse Brown Conditioner after every other shampoo to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached. ...

Joico Color Infuse Brown Shampoo JOICO are bagging the idea that brunette hair has to be boring brown. In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey & gold–strands that seem to dance in the light. Until they don’t. & that’s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights & illuminating those naturally paler pieces like nothing else. The icing on the cake? You get this golden glow while reducing breakage by more than 53 percent. They’ll never call you dull again. Perfect choice for: Light-to-medium brown hair with salon or natural gold highlights. Here’s how: Shampoo with Color Infuse Brown every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, Joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached. ...

Joico Color Infuse Copper Shampoo JOICO wanted to make copper tops stronger longer. So they did… by creating a wow-of-a-shampoo that restores rich auburn & reddish ‘dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to 18 washes. Rev up red hair… or add a little blaze to blondes. Instantly. Perfect choice for: Copper coifs & blondes that want to be warmer. Here’s how: Shampoo with Color Infuse Copper every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading (by 53 percent!), while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, Joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached ...

Joico Color Infuse Red Conditioner JOICO say don’t stop at Red-Enhancing Shampoo–instead, go the distance & add this nourishing, ruby cocktail to your daily regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, & defends those strands with all its might. Perfect choice for: Any shade of red (from nature or not)… ginger, scarlet, & everything in between. Here’s how: Distribute a small amount evenly to freshly-washed hair; allow to absorb for a full minute, then rinse. The inside secret: Multi-Spectrum Defense Complex pairs a fade-defying blend of Green Tea Extracts & UV protectors to fight fading & tonal change; joico Bio-Advanced Peptide Complex repairs & prevents future damage for up to 25 shampoos. ...

Joico Color Infuse Red Shampoo Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So Joico thought it was only fair to give their favorite Gingers their very own shampoo… one that brings on a rosy glow, & puts color-stripping to a screeching halt. Then Joico went one better: by adding ingredients that amp up the shine factor & put frizz to shame. Perfect choice for: Any shade of red… color treated or au naturel. Color Infuse never discriminates. Here’s how: Easy-as-pie (cherry pie, that is): Just wet hair thoroughly; lather, rinse, & repeat if necessary. The inside secret: Multi-Spectrum Defense Complex pairs powerful antioxidants & UV protection to literally anchor color from the inside out; Joico Bio-Advanced Peptide Complex repairs & prevents future damage for up to 25 shampoos. ...

Joico Colour Endure 500ml Duo Just one level of protection? Try three! Colour Endure formulas keep colour true to hue with Joico's triple- treat Multi- Spectrum Defense Complex, which helps fight the physical & environmental factors that can cause fading & tonal change. ...

Lasting Colour from Joico. Color Endure takes colour preservation one step further with our exclusive Multi-Spectrum Defense Complex, a three-phase technology to prolong color longevity & tonal integrity. Worth over £40, Joico Colour Endure Original Gift Pack contains:
- Joico Color Endure Shampoo for Long-Lasting Colour 300ml This colour-maintenance shampoo gently cleanses while protecting the vibrancy & longevity of colour treated hair without disturbing colour molecules. Hair colour lasts longer; hair is softer, more manageable & stronger.
- Joico Color Endure Conditioner for Long-Lasting Colour 300ml This colour-preserving conditioner protects the vibrancy of colour-treated hair with Joico's exclusive Multi-Spectrum Defense Complex. Hair colour lasts longer; hair is softer, more manageable & stronger.
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- Joico K-Pak Deep Penetrating Reconstructor 150ml Joico K-Pak Deep Penetrating Reconstructor contains the highest amount of Quadramine Complex than any other product in the Joico family. Hair is left shiny, strong & in a healthy, manageable state. K-PAK Reconstructor results in an immediately noticeable difference in strength, texture & appearance.



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