Joico Color Infuse Copper Shampoo JOICO wanted to make copper tops stronger longer. So they did… by creating a wow-of-a-shampoo that restores rich auburn & reddish ‘dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to 18 washes. Rev up red hair… or add a little blaze to blondes. Instantly. Perfect choice for: Copper coifs & blondes that want to be warmer. Here’s how: Shampoo with Color Infuse Copper every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading (by 53 percent!), while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, Joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached