Joico Color Infuse Brown Shampoo JOICO are bagging the idea that brunette hair has to be boring brown. In fact, the richest, most sumptuous manes have delicious, dimensional tones of honey & gold–strands that seem to dance in the light. Until they don’t. & that’s when Color Infuse Brown Shampoo comes to the rescue, enhancing those highlights & illuminating those naturally paler pieces like nothing else. The icing on the cake? You get this golden glow while reducing breakage by more than 53 percent. They’ll never call you dull again. Perfect choice for: Light-to-medium brown hair with salon or natural gold highlights. Here’s how: Shampoo with Color Infuse Brown every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity & penetration, leave on hair for five minutes before rinsing. The inside secret: Multi-Spectrum Defense Complex helps protect color against fading, while Joico Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, & shine with each & every use. Plus, Joico added Anionic Dye Technology to the mix to ensure that color-enhancing dyes attach… & stay attached.