How To Produce Effective PR Copy

Product Description

Writing effective copy is a real skill
- & this half-day course will show you how to do it. Taught by highly experienced former journalists & trainers, delegates will learn how to write simply & effectively; they will be given insights into what a journalist actually requires from a good media release, & how to appeal to the reader of a newsletter, brochure or article.

Many companies rely on the written word for communicating with key stakeholders such as directors, staff, customers & the media. This course will give delegates the knowledge they need to make sure their writing is as effective as it can be, & then put them through a series of practical exercises designed to demonstrate what they have learned in realistic scenario.

It will suit anyone who writes on behalf of their company or organisation, & covers writing for media releases & newsletters. This course provides a thorough grounding in key skills & these can be developed by attending Direct Input's course: Creative writing for publications.