BETA Senior with Chicken is specifically formulated to provide your senior dog with a complete & balanced nutrition to meet its changing needs, supporting mobility & helping to keep your mature pet happy & full of vitality. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. This 100% complete, nutritious kibble is rich in protein & full of healthy, wholesome ingredients with all the nutrients a senior dog needs as it becomes older. The kibble in this senior dish is specially shaped to be 15% thinner than BETA Adult products, as older dogs often suffer from dental issues & struggle with chewing. BETA Senior with Chicken at a glance: Nutrient absorption: contains chicory & beet pulp, which are natural prebiotics & fibre & can help to improve your dog's digestive health. Rich in meat: the increased protein levels* in this dish helps to prevent your older dog from losing body mass, with a range of carefully balanced, wholesome ingredients such as wholegrains to support your dog. Dual kibble: as older dogs are more likely to have dental issues, the kibble in this dish is 15% thinner than that in BETA Adult products. The combination of a pentagon-shaped kibble & a square kibble helps to encourage your dog to chew, ensuring food is easily digested & helping reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010”