BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. It is particularly vital that these needs are met when your dog is a puppy. The correct nutrition is very important when your dog is young & rapidly developing in both body & mind. BETA Puppy with Lamb & Rice is a tasty kibble especially formulated to provide all the vital nutrients a puppy needs. Growing puppies are lively & energetic & need around twice as many calories to provide energy, as well as calcium & vitamin D to help bones & teeth develop properly. When you feed your young dog with BETA Puppy with Lamb & Rice, you are helping to ensure that your puppy gets a great start in life. This specifically formulated kibble is a complete dry food for puppies & contains all the vitamins & minerals needed to grow strong & healthy. It is made with tasty lamb, which is an excellent source of animal protein, & a combination of cereals to ensure a good supply of energy. BETA Puppy with Lamb & Rice at a glance: Immune system: BETA Puppy with Lamb & Rice contains vitamins E & C, which act as an antioxidant to fight free radicals & support natural defences. Natural prebiotics: BETA Puppy with Lamb & Rice contains a natural prebiotic, which can help improve your dog's digestive health. Rich in meat: this dish uses lamb as a good source of protein, to help promote healthy growth, muscle strength & optimal body shape. It has been carefully balanced with wholesome ingredients such as wholegrains to ensure your puppy can achieve its potential! Smaller kibble: the crunchy dual-shape kibble helps to maintain good oral health, with a kibble size that has been reduced to suit small puppy mouths. All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

* Please note: BETA dry dog food is sold under the name Dog Chow in the USA & parts of Europe. This is an equivalent product in alternative packaging. BETA is specialist, exclusive premium dry dog food brand with a wide selection of products tailored to meet your dog’s needs. The correct nutrition is very important when your dog is young & rapidly developing in both body & mind & BETA Puppy with Lamb & Rice is a tasty kibble, especially formulated to provide all the vital nutrients a puppy needs. Growing puppies are lively & energetic & need around twice as many calories to provide energy, as well as calcium & vitamin D to help bones & teeth develop properly. When you feed your young dog with BETA Puppy with Lamb & Rice, you are helping to ensure that your puppy gets a great start in life. This specifically formulated kibble is a complete dry food for puppies & contains all the vitamins & minerals your puppy needs to grow strong & healthy. It is made with tasty lamb which is an excellent source of animal protein, & a combination of rice & other cereals to ensure a good supply of energy. BETA Puppy with Lamb & Rice: 100% complete & balanced, with natural, nutritional benefits to help keep your young canine companion in great shape & ready for any adventure: Immune system: BETA Puppy with Lamb & Rice contains vitamins E which act as an antioxidant to fight free radicals & support the natural defences Digestive system: BETA Puppy with Lamb & Rice is formulated with chicory, a source of natural prebiotic to help improve digestive health Teeth & Bones: Essential minerals & vitamins help strong teeth & bones to develop Brain & eyesight: With DHA to ensure healthy brain & eyesight High protein levels: Lamb is a good source of animal protein which helps to promote healthy growth, muscle strength as well as good body condition. All BETA foods have 6 key nutritional benefits: Optimal digestion: With natural prebiotics to help improve digestive health. BETA recipes are formulated with chicory, a source of natural prebiotic, which has been proven to help increase good gut bacteria & improve digestive health. It also promotes calcium absorption which encourages healthy growth. Oral care: Dual Shaped kibble encourages puppies to learn how to chew properly. Right from the start your puppy will eat well with the correct calorie intake while helping to improve oral health. The kibble combination has been carefully tested by BETA pet nutritionists to ensure suitability & satisfaction for puppies of all breeds. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious Flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for a complete nutrition. Your dog gets all the nutrients it needs to help it live a healthy & active life. ...

BETA Puppy with Lamb & Rice is a complete food especially formulated to provide all the nutrients a puppy needs. Nutrition is never more important than when your dog is a puppy rapidly developing in both body & mind. As a puppy he will need around twice as many calories to feed his boundless energy requirements plus calcium & Vitamin D to help his bones & teeth develop. By feeding your dog BETA Puppy with Lamb & Rice you are helping to ensure that your puppy gets the perfect start in life. This specifically formulated diet is a 100% complete pet food for puppies with the vitamins & minerals he needs to help him grow up strong & healthy. It contains lamb to act as a good source of protein as well as a combination of rice & other cereals that ensures an adequate supply of energy to nourish his curiosity for life. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Immune system BETA Puppy with Lamb & Rice contains vitamins E & C which act as antioxidants to help & help maintain natural defences. Natural Prebiotics BETA Puppy with Lamb & Rice contains a natural prebiotic to help improve digestive health. Rich in meat With lamb as a good source of protein to help promote healthy growth muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Smaller Kibbles The crunchy dual shape kibbles help to maintain good oral health. The kibble size has been reduced to suit the smallest mouths. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the prod ...

BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. It is particularly vital that these needs are met when your dog is a puppy. The correct nutrition is very important when your dog is young & rapidly developing in both body & mind. BETA Puppy with Lamb & Rice is a tasty kibble especially formulated to provide all the vital nutrients a puppy needs. Growing puppies are lively & energetic & need around twice as many calories to provide energy, as well as calcium & vitamin D to help bones & teeth develop properly. When you feed your young dog with BETA Puppy with Lamb & Rice, you are helping to ensure that your puppy gets a great start in life. This specifically formulated kibble is a complete dry food for puppies & contains all the vitamins & minerals needed to grow strong & healthy. It is made with tasty lamb, which is an excellent source of animal protein, & a combination of cereals to ensure a good supply of energy. BETA Puppy with Lamb & Rice at a glance: Immune system: BETA Puppy with Lamb & Rice contains vitamins E & C, which act as an antioxidant to fight free radicals & support natural defences. Natural prebiotics: BETA Puppy with Lamb & Rice contains a natural prebiotic, which can help improve your dog's digestive health. Rich in meat: this dish uses lamb as a good source of protein, to help promote healthy growth, muscle strength & optimal body shape. It has been carefully balanced with wholesome ingredients such as wholegrains to ensure your puppy can achieve its potential! Smaller kibble: the crunchy dual-shape kibble helps to maintain good oral health, with a kibble size that has been reduced to suit small puppy mouths. All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

* Please note: BETA dry dog food is sold under the name Dog Chow in the USA & parts of Europe. This is an equivalent product in alternative packaging. BETA is specialist, exclusive premium dry dog food brand with a wide selection of products tailored to meet your dog’s needs. The correct nutrition is very important when your dog is young & rapidly developing in both body & mind & BETA Puppy with Lamb & Rice is a tasty kibble, especially formulated to provide all the vital nutrients a puppy needs. Growing puppies are lively & energetic & need around twice as many calories to provide energy, as well as calcium & vitamin D to help bones & teeth develop properly. When you feed your young dog with BETA Puppy with Lamb & Rice, you are helping to ensure that your puppy gets a great start in life. This specifically formulated kibble is a complete dry food for puppies & contains all the vitamins & minerals your puppy needs to grow strong & healthy. It is made with tasty lamb which is an excellent source of animal protein, & a combination of rice & other cereals to ensure a good supply of energy. BETA Puppy with Lamb & Rice: 100% complete & balanced, with natural, nutritional benefits to help keep your young canine companion in great shape & ready for any adventure: Immune system: BETA Puppy with Lamb & Rice contains vitamins E which act as an antioxidant to fight free radicals & support the natural defences Digestive system: BETA Puppy with Lamb & Rice is formulated with chicory, a source of natural prebiotic to help improve digestive health Teeth & Bones: Essential minerals & vitamins help strong teeth & bones to develop Brain & eyesight: With DHA to ensure healthy brain & eyesight High protein levels: Lamb is a good source of animal protein which helps to promote healthy growth, muscle strength as well as good body condition. All BETA foods have 6 key nutritional benefits: Optimal digestion: With natural prebiotics to help improve digestive health. BETA recipes are formulated with chicory, a source of natural prebiotic, which has been proven to help increase good gut bacteria & improve digestive health. It also promotes calcium absorption which encourages healthy growth. Oral care: Dual Shaped kibble encourages puppies to learn how to chew properly. Right from the start your puppy will eat well with the correct calorie intake while helping to improve oral health. The kibble combination has been carefully tested by BETA pet nutritionists to ensure suitability & satisfaction for puppies of all breeds. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious Flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for a complete nutrition. Your dog gets all the nutrients it needs to help it live a healthy & active life. ...

Beta Puppy with Lamb & Rice is a complete food especially formulated to provide all the nutrients a puppy needs. Nutrition is never more important than when your dog is a puppy rapidly developing in both body & mind. As a puppy he will need around twice as many calories to feed his boundless energy requirements plus calcium & Vitamin D to help his bones & teeth develop. By feeding your dog Beta Puppy with Lamb & Rice you are helping to ensure that your puppy gets the perfect start in life. This specifically formulated diet is a 100% complete pet food for puppies with the vitamins & minerals he needs to help him grow up strong & healthy. It contains lamb to act as a good source of protein as well as a combination of rice & other cereals that ensures an adequate supply of energy to nourish his curiosity for life. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Immune system Beta Puppy with Lamb & Rice contains vitamins E & C which act as antioxidants to help & help maintain natural defences. Natural Prebiotics Beta Puppy with Lamb & Rice contains a natural prebiotic to help improve digestive health. Rich in meat With lamb as a good source of protein to help promote healthy growth muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Smaller Kibbles The crunchy dual shape kibbles help to maintain good oral health. The kibble size has been reduced to suit the smallest mouths. Beta is 100% complete & balanced with nutritional benefits that will help keep your dog in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have du ...

Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility & antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! & all this without including any added artificial colours, flavours or preservatives. PURINA BETA Senior at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to support healthy ageing for your senior dog
- Made in the UK:proudly made in our Suffolk factory
- Joint mobility:with omega-3 fatty acids to help support healthy joints
- Heart care:with essential amino acids to help support vital organ function
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. & his favourite thing is to run & chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”
- Andrew, from Carshalton Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility & antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! & all this without including any added artificial colours, flavours or preservatives. PURINA BETA Senior at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to support healthy ageing for your senior dog
- Made in the UK:proudly made in our Suffolk factory
- Joint mobility:with omega-3 fatty acids to help support healthy joints
- Heart care:with essential amino acids to help support vital organ function
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. & his favourite thing is to run & chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”
- Andrew, from Carshalton Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility & antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! & all this without including any added artificial colours, flavours or preservatives. PURINA BETA Senior at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to support healthy ageing for your senior dog
- Made in the UK:proudly made in our Suffolk factory
- Joint mobility:with omega-3 fatty acids to help support healthy joints
- Heart care:with essential amino acids to help support vital organ function
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. & his favourite thing is to run & chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”
- Andrew, from Carshalton Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

BETA Senior with Chicken is specifically formulated to provide your senior dog with a complete & balanced nutrition to meet its changing needs, supporting mobility & helping to keep your mature pet happy & full of vitality. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. This 100% complete, nutritious kibble is rich in protein & full of healthy, wholesome ingredients with all the nutrients a senior dog needs as it becomes older. The kibble in this senior dish is specially shaped to be 15% thinner than BETA Adult products, as older dogs often suffer from dental issues & struggle with chewing. BETA Senior with Chicken at a glance: Nutrient absorption: contains chicory & beet pulp, which are natural prebiotics & fibre & can help to improve your dog's digestive health. Rich in meat: the increased protein levels* in this dish helps to prevent your older dog from losing body mass, with a range of carefully balanced, wholesome ingredients such as wholegrains to support your dog. Dual kibble: as older dogs are more likely to have dental issues, the kibble in this dish is 15% thinner than that in BETA Adult products. The combination of a pentagon-shaped kibble & a square kibble helps to encourage your dog to chew, ensuring food is easily digested & helping reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...