BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. It is particularly vital that these needs are met when your dog is a puppy. The correct nutrition is very important when your dog is young & rapidly developing in both body & mind. BETA Puppy with Lamb & Rice is a tasty kibble especially formulated to provide all the vital nutrients a puppy needs. Growing puppies are lively & energetic & need around twice as many calories to provide energy, as well as calcium & vitamin D to help bones & teeth develop properly. When you feed your young dog with BETA Puppy with Lamb & Rice, you are helping to ensure that your puppy gets a great start in life. This specifically formulated kibble is a complete dry food for puppies & contains all the vitamins & minerals needed to grow strong & healthy. It is made with tasty lamb, which is an excellent source of animal protein, & a combination of cereals to ensure a good supply of energy. BETA Puppy with Lamb & Rice at a glance: Immune system: BETA Puppy with Lamb & Rice contains vitamins E & C, which act as an antioxidant to fight free radicals & support natural defences. Natural prebiotics: BETA Puppy with Lamb & Rice contains a natural prebiotic, which can help improve your dog's digestive health. Rich in meat: this dish uses lamb as a good source of protein, to help promote healthy growth, muscle strength & optimal body shape. It has been carefully balanced with wholesome ingredients such as wholegrains to ensure your puppy can achieve its potential! Smaller kibble: the crunchy dual-shape kibble helps to maintain good oral health, with a kibble size that has been reduced to suit small puppy mouths. All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010”