Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility & antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! & all this without including any added artificial colours, flavours or preservatives. PURINA BETA Senior at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to support healthy ageing for your senior dog
- Made in the UK:proudly made in our Suffolk factory
- Joint mobility:with omega-3 fatty acids to help support healthy joints
- Heart care:with essential amino acids to help support vital organ function
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. & his favourite thing is to run & chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”
- Andrew, from Carshalton Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















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Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility & antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! & all this without including any added artificial colours, flavours or preservatives. PURINA BETA Senior at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to support healthy ageing for your senior dog
- Made in the UK:proudly made in our Suffolk factory
- Joint mobility:with omega-3 fatty acids to help support healthy joints
- Heart care:with essential amino acids to help support vital organ function
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. & his favourite thing is to run & chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!”
- Andrew, from Carshalton Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

BETA Senior with Chicken is specifically formulated to provide your senior dog with a complete & balanced nutrition to meet its changing needs, supporting mobility & helping to keep your mature pet happy & full of vitality. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. This 100% complete, nutritious kibble is rich in protein & full of healthy, wholesome ingredients with all the nutrients a senior dog needs as it becomes older. The kibble in this senior dish is specially shaped to be 15% thinner than BETA Adult products, as older dogs often suffer from dental issues & struggle with chewing. BETA Senior with Chicken at a glance: Nutrient absorption: contains chicory & beet pulp, which are natural prebiotics & fibre & can help to improve your dog's digestive health. Rich in meat: the increased protein levels* in this dish helps to prevent your older dog from losing body mass, with a range of carefully balanced, wholesome ingredients such as wholegrains to support your dog. Dual kibble: as older dogs are more likely to have dental issues, the kibble in this dish is 15% thinner than that in BETA Adult products. The combination of a pentagon-shaped kibble & a square kibble helps to encourage your dog to chew, ensuring food is easily digested & helping reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

As dogs begin to age they require less energy. BETA Senior with Chicken is a 100% complete & balanced diet specially designed for dogs aged 7 years or older which allows them to remain healthy & active. The specially shaped kibble are 15% thinner than BETA Adult products as older dogs are more likely to have dental issues. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Nutrient Absorption Contains chicory & beet pulp a natural fibre to help improve digestive health. Rich in meat Increased level of protein* to help prevent the loss of body mass as your dog ages. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Dual Kibbles As older dogs are more likely to have dental issues the kibbles are 15% thinner than BETA Adult products. The combination of a pentagon-shaped kibble & a square kibble encourages chewing helping him digest the food easily while reducing tartar by 21% after 28 days***. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All BETA products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in meat. Health ...

BETA Senior with Chicken is specifically formulated to provide your senior dog with a complete & balanced nutrition to meet its changing needs, supporting mobility & helping to keep your mature pet happy & full of vitality. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. This 100% complete, nutritious kibble is rich in protein & full of healthy, wholesome ingredients with all the nutrients a senior dog needs as it becomes older. The kibble in this senior dish is specially shaped to be 15% thinner than BETA Adult products, as older dogs often suffer from dental issues & struggle with chewing. BETA Senior with Chicken at a glance: Nutrient absorption: contains chicory & beet pulp, which are natural prebiotics & fibre & can help to improve your dog's digestive health. Rich in meat: the increased protein levels* in this dish helps to prevent your older dog from losing body mass, with a range of carefully balanced, wholesome ingredients such as wholegrains to support your dog. Dual kibble: as older dogs are more likely to have dental issues, the kibble in this dish is 15% thinner than that in BETA Adult products. The combination of a pentagon-shaped kibble & a square kibble helps to encourage your dog to chew, ensuring food is easily digested & helping reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

As dogs begin to age they require less energy. Beta Senior with Chicken is a 100% complete & balanced diet specially designed for dogs aged 7 years or older which allows them to remain healthy & active. The specially shaped kibble are 15% thinner than Beta Adult products as older dogs are more likely to have dental issues. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Nutrient Absorption Contains chicory & beet pulp a natural fibre to help improve digestive health. Rich in meat WIncreased level of protein* to help prevent the loss of body mass as your dog ages. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential./li> Dual Kibbles As older dogs are more likely to have dental issues the kibbles are 15% thinner than Beta Adult products. The combination of a pentagon-shaped kibble & a square kibble encourages chewing helping him digest the food easily while reducing tartar by 21% after 28 days***. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All Beta products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All Beta products are rich in meat. Health ...

A complete dry food for cats made with lots of delicious beef & a range of easy-to-understand ingredients for simple & effective nutrition. Purina Beyond Rich in Beef with Whole Barley is made using a wheat-free* recipe & no artificial colours, flavours or preservatives. The natural ingredients are carefully selected by experts & combined into a tasty dry food that provides your cat with species appropriate nutrition. With beef as the main ingredient, this meal is full of valuable animal protein & lots of meaty flavour. Whole barley & added oat groats both have a low glycaemic index & keep your cat feeling full. Rice, peas, spinach & a balanced mix of vitamins, minerals & trace elements help to complete this natural recipe. The result is a delicious diet that meets your cat’s daily nutritional needs & provides a basis for a healthy life. Purina Beyond Rich in Beef with Whole Barley at a glance: Complete feed for cats Natural, selected ingredients: recipe created by experts Simple list of ingredients: easy to understand & gives you confidence that your cat receives a species appropriate diet No added wheat: or artificial colours, flavours or preservatives Beef as the No. 1 ingredient: with 20% beef, full of flavour & rich in valuable animal protein building blocks High protein content: with a total of 36% protein, for optimal body condition With oats whole grain barley: with a low glycaemic index, for long-lasting satiety Balanced nutrient content: with a varied mix of vegetables, vitamins, minerals & trace elements. Tailored to the needs of adult cats.​​​​​​​ With omega-6 fatty acids: can promote a healthy skin & shiny coat Highly accepted: thanks to the tasty, natural ingredients & high proportion of beef ...

A complete dry food for cats made with lots of delicious beef & a range of easy-to-understand ingredients for simple & effective nutrition. Purina Beyond Rich in Beef with Whole Barley is made using a wheat-free* recipe & no artificial colours, flavours or preservatives. The natural ingredients are carefully selected by experts & combined into a tasty dry food that provides your cat with species appropriate nutrition. With beef as the main ingredient, this meal is full of valuable animal protein & lots of meaty flavour. Whole barley & added oat groats both have a low glycaemic index & keep your cat feeling full. Rice, peas, spinach & a balanced mix of vitamins, minerals & trace elements help to complete this natural recipe. The result is a delicious diet that meets your cat’s daily nutritional needs & provides a basis for a healthy life. Purina Beyond Rich in Beef with Whole Barley at a glance: Complete feed for cats Natural, selected ingredients: recipe created by experts Simple list of ingredients: easy to understand & gives you confidence that your cat receives a species appropriate diet No added wheat: or artificial colours, flavours or preservatives Beef as the No. 1 ingredient: with 20% beef, full of flavour & rich in valuable animal protein building blocks High protein content: with a total of 36% protein, for optimal body condition With oats whole grain barley: with a low glycaemic index, for long-lasting satiety Balanced nutrient content: with a varied mix of vegetables, vitamins, minerals & trace elements. Tailored to the needs of adult cats. With omega-6 fatty acids: can promote a healthy skin & shiny coat Highly accepted: thanks to the tasty, natural ingredients & high proportion of beef ...

A complete dry food for cats made with lots of delicious beef & a range of easy-to-understand ingredients for simple & effective nutrition. Purina Beyond Rich in Beef with Whole Barley is made using a wheat-free* recipe & no artificial colours, flavours or preservatives. The natural ingredients are carefully selected by experts & combined into a tasty dry food that provides your cat with species appropriate nutrition. With beef as the main ingredient, this meal is full of valuable animal protein & lots of meaty flavour. Whole barley & added oat groats both have a low glycaemic index & keep your cat feeling full. Rice, peas, spinach & a balanced mix of vitamins, minerals & trace elements help to complete this natural recipe. The result is a delicious diet that meets your cat’s daily nutritional needs & provides a basis for a healthy life. Purina Beyond Rich in Beef with Whole Barley at a glance: Complete feed for cats Natural, selected ingredients: recipe created by experts Simple list of ingredients: easy to understand & gives you confidence that your cat receives a species appropriate diet No added wheat: or artificial colours, flavours or preservatives Beef as the No. 1 ingredient: with 20% beef, full of flavour & rich in valuable animal protein building blocks High protein content: with a total of 36% protein, for optimal body condition With oats whole grain barley: with a low glycaemic index, for long-lasting satiety Balanced nutrient content: with a varied mix of vegetables, vitamins, minerals & trace elements. Tailored to the needs of adult cats.​​​​​​​ With omega-6 fatty acids: can promote a healthy skin & shiny coat Highly accepted: thanks to the tasty, natural ingredients & high proportion of beef ...

This tasty dry food for cats contains simple & easy-to-understand ingredients, so you know exactly what your cat is eating. Purina Beyond Rich in Chicken with Whole Barley is free from wheat* & contains no artificial colours, flavours or preservatives. All the natural ingredients have been carefully selected by experts & combined to create a balanced & appetising meal. This leaves no room for doubt that your cat is receiving a species appropriate diet with valuable nutrients. The recipe contains chicken as the main ingredient, which not only makes this dry food irresistible but also provides high-quality animal proteins & is easily digestible. Added oat groats & whole barley have a low glycaemic index & ensure your cat will feel full after every meal. Rice, peas, carrots & a balanced mix of vitamins, minerals & trace elements help to complete this natural recipe. The result is a delicious diet that meets your cat’s daily nutritional needs & provides a basis for a healthy life. Purina Beyond Rich in Chicken with Whole Barley at a glance: Complete feed for cats Natural, selected ingredients: recipe created by experts Simple list of ingredients: easy to understand & gives you confidence that your cat receives a species appropriate diet No added wheat: or artificial colours, flavours or preservatives Chicken as the No. 1 ingredient: with 20% chicken 19% chicken protein, easily-digestible & irresistible flavour High protein content: with a total of 36% protein, for optimal body condition With oats whole grain barley: with a low glycaemic index, for long-lasting satiety Balanced nutrient content: with a varied mix of vegetables, vitamins, minerals & trace elements. Tailored to the needs of adult cats. With omega-6 fatty acids: can promote a healthy skin & shiny coat Highly accepted: thanks to the tasty, natural ingredients & high proportion of chicken ...