This hydrating just light-weight shampoo thickens strand by strand thanks to a formula rich in oat amino acids, whilst gently cleansing hair. Hair develops great body, & feels fuller & thicker making this a great choice for those with fine or limp hair. ...

Joico Body Luxe Volumizing Elixir is a volumising styling fluid, especially formulated to thicken fine, limp & lifeless hair types. This highly effective styling product dramatically transforms fine, limp strands into luxuriously thick hair with noticeably increased body & volume. It is formulated with an exclusive Oat Protein Complex containing Hydrolysed Oat Proteins to boost the hair thickness whilst Oat Amino Acids help to guard the hair against free radical damage. Recently reformulated to include Joico s revolutionary Bio-Advanced Peptide Complex, Joico Body Luxe Volumizing Elixir replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. The hair looks & feels noticeably thicker & fuller with enhanced manageability. Directions: Apply a small amount to towel-dried hair Comb through Blow dry to maximise body Ingredients: Water/ Aqua/ Eau, VP/VA Copolymer, Polyquaternium-46, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Oat Protein, Cocotrimonium Methosulfate, Oat Amino Acids, PEG-40 Hydrogenated Castor Oil, Lauramine Oxide, PEG-8, Panthenol, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Amyl Cinnamal, Citronellol, Geraniol, Hexyl Cinnamal, Linalool, Butylphenyl Methylpropional, Fragrance/ Parfum. ...

A weightless, non-aerosol heat activated styling foam for maximum volume & control. Hydrolysed Oat Protein deposits onto hair to thicken, while volumising silicones protect from heat styling. Joico Body Luxe Volumizing Foam is a body-building foam that envelops each str&, creating a slip for easy styling & maximum thickness with a soft feel & fluid movement. Also protects hair from heat styling. Hold level: 4. Directions: Joico Body Luxe Volumizing Foam works best when: Applied on damp hair following Volumizing Elixir Activated by heat during styling process using a round brush or volumising blow-dry technique. ...

Turn the volume up with Joico s Body Shake ideal for fine to medium hair. This dry-texturising spray combines three key ingredients to build body & density: the invisible natural polymer aluminium starch which thickens the hair without leaving powder residue, humidity-combatting crystal resin & dry conditioners to protect against heat damage & give your locks a velvety matte finish. Directions Shake well & apply all over on dry hair for instant thickness & body, even on the finest of hair This body-building mist absorbs oils to give roots a boost whilst plumping up hair for body with a soft, clean feel. ...

A blue-toned conditioner that neutralises dark hair hues, resulting in a cooled finish. Color Balance Blue Conditioner offers intense nourishment without compromising on efficiency. The hair is left bouncy, hydrated & non-brassy. Directions Use following Color Balance Blue Shampoo Massage into wet hair Leave for two to three minutes Rinse off thoroughly. ...

Joico Color Endure Conditioner is a daily conditioning rinse, especially formulated for colour treated hair. Take colour protection one step further with Joico's Colour Endure collection. This high performance conditioner is the second step in maintaining colour vibrancy & is enriched with JoicoÉs Multi-Spectrum Defense Complex. This blend of fade defying Green Tea, Antioxidants & UV Protectors work in synergy to boost colour longevity & maintain colour integrity whilst guarding the hair against free radical damage. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide ComplexÙ, Joico Color Endure Conditioner replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Color Endure Conditioner nourishes & moisturises the hair, keeping it healthy, shiny & silky soft. Hair colour remains brighter & truer for longer, whilst tangles & frizz are smoothed away. Directions: Squeeze out excess water & smooth through lengths & ends. Rinse thoroughly. Ingredients: Water (Aqua), Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Amodimethcone, Pentapeptide-29 Cysteinamde, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Cetyl Ethylhexanoate, Polyquaternium-37, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Carbonate, Polyamide-2, Bis-Isobutyl PEG/PPG-20/35/ Amodimethicone Copolymer, Disodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Trideceth-12, Cetrimonium Chloride, Polysorbate 80, Citric Acid, Lauryl Glucoside, Butylene Glycol, Methylchlorisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Fragrance/ Parfum. ...

Joico Color Endure Conditioner is a daily conditioning rinse, especially formulated for colour treated hair. Take colour protection one step further with Joico's Colour Endure collection. This high performance conditioner is the second step in maintaining colour vibrancy & is enriched with Joico's Multi-Spectrum Defense Complex. This blend of fade defying Green Tea, Antioxidants & UV Protectors work in synergy to boost colour longevity & maintain colour integrity whilst guarding the hair against free radical damage. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure Conditioner replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Color Endure Conditioner nourishes & moisturises the hair, keeping it healthy, shiny & silky soft. Hair colour remains brighter & truer for longer, whilst tangles & frizz are smoothed away. Directions: Squeeze out excess water & smooth through lengths & ends. Rinse thoroughly. Ingredients: Water (Aqua), Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Amodimethcone, Pentapeptide-29 Cysteinamde, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Argininamide, Tetrapeptide-29 Argininamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Cetyl Ethylhexanoate, Polyquaternium-37, Isopropyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Dicaprylyl Carbonate, Polyamide-2, Bis-Isobutyl PEG/PPG-20/35/ Amodimethicone Copolymer, Disodium EDTA, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Trideceth-12, Cetrimonium Chloride, Polysorbate 80, Citric Acid, Lauryl Glucoside, Butylene Glycol, Methylchlorisothiazolinone, Methylisothiazolinone, Limonene, Linalool, Fragrance/ Parfum. ...

This travel size Joico Color Endure Conditioner is the perfect daily use conditioner for normal, coloured hair. Keratin amino acids build strength & hydrate hair from within to lock in colour & increase softness & shine, whilst protecting your hair from the external factors that cause colour loss & fading. ...

Joico Color Endure Shampoo is a protective hair cleanser especially formulated for colour treated hair types. The first stage in the highly effective Joico Color Endure Collection, this colour-maintenance shampoo works to seal in hair colour to extend the health & vibrancy of colour treated hair. It effectively cleanses hair with a gentle action, delicately rinsing away impurities whilst preserving hair colour. Color Endure Shampoo is formulated with Joico's triple threat Multi-Spectrum Defense Complex, an infusion of Green Tea, Antioxidants & UV Protectors which fight both the physical & environmental factors that can cause fading & tonal change in colour treated hair. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure Shampoo replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Joico Color Endure Shampoo ensures that hair colour lasts for longer, whilst the hair is silky soft, manageable & stronger too with daily impurities effectively cleansed from the hair. Directions: Apply to wet hair & massage into a lather. Rinse thoroughly & follow with conditioner. Ingredients: Water/ Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/ Capric Glycerides, Undeceth-11, C11-15 Pareth-7 Butyloctyl, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12 Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl. ...

Joico Color Endure Shampoo is a protective hair cleanser especially formulated for colour treated hair types. The first stage in the highly effective Joico Color Endure Collection, this colour-maintenance shampoo works to seal in hair colour to extend the health & vibrancy of colour treated hair. It effectively cleanses hair with a gentle action, delicately rinsing away impurities whilst preserving hair colour. Color Endure Shampoo is formulated with Joico's triple threat Multi-Spectrum Defense Complex, an infusion of Green Tea, Antioxidants & UV Protectors which fight both the physical & environmental factors that can cause fading & tonal change in colour treated hair. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure Shampoo replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Joico Color Endure Shampoo ensures that hair colour lasts for longer, whilst the hair is silky soft, manageable & stronger too with daily impurities effectively cleansed from the hair. Directions: Apply to wet hair & massage into a lather. Rinse thoroughly & follow with conditioner. Ingredients: Water/ Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/ Capric Glycerides, Undeceth-11, C11-15 Pareth-7 Butyloctyl, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12 Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl. ...