Joico Color Endure Shampoo is a protective hair cleanser especially formulated for colour treated hair types. The first stage in the highly effective Joico Color Endure Collection, this colour-maintenance shampoo works to seal in hair colour to extend the health & vibrancy of colour treated hair. It effectively cleanses hair with a gentle action, delicately rinsing away impurities whilst preserving hair colour. Color Endure Shampoo is formulated with Joico's triple threat Multi-Spectrum Defense Complex, an infusion of Green Tea, Antioxidants & UV Protectors which fight both the physical & environmental factors that can cause fading & tonal change in colour treated hair. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure Shampoo replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Joico Color Endure Shampoo ensures that hair colour lasts for longer, whilst the hair is silky soft, manageable & stronger too with daily impurities effectively cleansed from the hair. Directions: Apply to wet hair & massage into a lather. Rinse thoroughly & follow with conditioner. Ingredients: Water/ Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone Quaternium-16, Amodimethicone, PEG-6 Caprylic/ Capric Glycerides, Undeceth-11, C11-15 Pareth-7 Butyloctyl, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12 Buteth-16, Ethylhexyl Methoxycinnamate, Ethylhexyl.