A weightless, non-aerosol heat activated styling foam for maximum volume & control. Hydrolysed Oat Protein deposits onto hair to thicken, while volumising silicones protect from heat styling. Joico Body Luxe Volumizing Foam is a body-building foam that envelops each str&, creating a slip for easy styling & maximum thickness with a soft feel & fluid movement. Also protects hair from heat styling. Hold level: 4. Directions: Joico Body Luxe Volumizing Foam works best when: Applied on damp hair following Volumizing Elixir Activated by heat during styling process using a round brush or volumising blow-dry technique.