Learn how to convert website visitors into customers Part science & part art conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images headlines navigation colors buttons & every other element creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals using appropriate analytics tools generating quality testing ideas running online experiments & making the adjustments that work. Conversion optimization is part science & part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data prioritize experiment opportunities & choose the right testing methods Helps you learn what to adjust how to do it & how to analyze the results Features hands-on exercises case studies & a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the why" & the "how" of conversion optimization helping you maximize the value of your website." ...

This is a witty elegant enquiry into the art of persuasion. Rhetoric is what gives words power. Its nothing to be afraid of. It isnt the exclusive preserve of politicians: its everywhere from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise & fall best men to be shunned by brides & people to march with steady purpose toward machine guns. In this highly entertaining (and persuasive) book Sam Leith examines how people have taught practiced & thought about rhetoric from its Attic origins to its twenty first century apotheosis. Along the way he tells the stories of its heroes & villain from Cicero & Erasmus to Hitler Obama
- & Gyles Brandreth.
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YAAAAAAAAAAAAAAAAGet off Get off Get off! Well what would you say if your brother kept whacking you with a spoon or the spider made it all the way up the toilet bowl or your mum made you wear that horrible shirt? Find out in this fantastically funny collection of poems all about growing up from the brilliant Michael Rosen Childrens Laureate 2007-2009. ...

The ultimate cookbook for anyone who needs to reduce the salt in their diet: 125 healthy dishes that are salt-free yet wow your taste buds. You Wont Believe Its Salt-Free" is the perfect place to start to control sodium intake while learning to prepare dishes that will not only be healthier but will wow your taste buds & have your friends & family asking you " What is that amazing flavor?" Learning how to cook with salt-free herb & spice blends & flavorful finishing salts is the easiest way to take your home cooking from monotonous to mouth-watering. The added benefit? Reducing sodium in your diet is the best way to reduce the risk of cardiovascular disease & other complications from hypertension. " You Wont Believe Its Salt-Free" explores the world of culinary herb & spice blends readily available in stores everywhere or made at home. With recipes designated as Delicate Bold Spicy or Fragrant readers will learn how to include flavorful aromatic sweet & spicy herbs in a variety of recipes that are sure to inspire & please all that are fortunate enough to taste the results." ...

From stalking & eventually meeting her Young Talent Time idol when she was twelve to dalliances with streetwalkers to a mildly perverse obsession with Bob Ellis there is nothing Marieke Hardy wont write about. Voyeuristic painful hilarious & heartfelt Youll Be Sorry When Im Dead reveals the acerbic wit unflinching gaze & razor-sharp insight of a writer at the height of her powers
- or the unhinged fantasies of a dangerous mind with not enough to do.
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On Sunday mornings Jim White has the following choice: visit the supermarket buy trellising at Bn Q or stand on the sidelines of a muddy municipal football pitch his trouser cuffs wetter than a weekend in Llandudno shoulder-to-shoulder with a motley crew of mums dads step-parents & same-sex life partners all screaming at their beleaguered offspring. Youll find Jim in the same place every week failing to organise a bunch of lads into something resembling a team while on the far side of the park his opposite number a wannabe Mourinho in brashly monogrammed tracksuit struts the sidelines shouting
- always shouting. This is the hilarious story of Jim Whites time as manager of his sons football team: the highs the lows & the dog turd in the centre circle. At this level winning spirit is not so much about passion pride & belief as praying that your star centre forward has remembered his boots. Most importantly its about the enduring relationship between fathers sons & football. This is the story no one who has ever watched his or her child play sport will want to miss.
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Good evening. Mr Gum is a complete horror who hates children animals fun & corn on the cob. This books all about him. & an angry fairy who lives in his bathtub. & Jake the dog (who must be saved from terrible terrible evil) & a little girl called Polly & an evil stinky butcher whos all covered in guts. & theres heroes & sweets & adventures & a massive fat bloke called Jonathan Ripples & everything... Winner of the Red House Childrens Book Award Youre a Bad Man Mr Gum" is a zany riotously funny book that will make you laugh till your sides ache." ...

Kate Winslet reads the first riotously funny book in the Mr Gum series by Andy Stanton. Good evening. Mr Gum is a complete horror who hates children animals fun & corn on the cob. This books all about him. & an angry fairy who lives in his bathtub. & Jake the dog & a little girl called Polly & an evil stinky butcher all covered in guts. & theres heroes & sweets & adventures & EVERYTHING. Winner of the Red House Childrens Book Award. ...

Margot Hendersons first cookbook will completely change the way we think about entertaining & family food
- perfect for anyone
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Policing rural Yorkshire is a far cry from Mikes old job hunting down drug gangs & knife crime in Central London. Settled back in his native Yorkshire the former Metropolitan Policeman finds that life as a rural beat bobby is no picnic. After a crazed swordsman threatens to take his head off he finds himself confronting a knife-wielding couple bent on carving each other up. When a stag night turns ugly he ends up with the groom the best man & the bride-to-be all banged up in the cells
- & the wedding just hours away. With record-breaking floods & politicians to escort will Mike find time woo the woman of his dreams?
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