Relationship Marketing comprehensively examines relationships in marketing & how these influence modern marketing strategy & practice by critically reviewing & analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area the fourth edition continues to offer an accessible & authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent & important literature as well as clearly organising & structuring the book around its core themes. The new edition
Includes:: a wide range of examples to illuminate the real world relevance of concepts. In addition overviews & summaries add clarity & help consolidate understanding. A complete package of supplements is available to assist students & instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual Power Point slides & links to other useful sites. This book is ideal for undergraduates & postgraduates taking modules in Relationship Marketing Customer Services & Marketing Communications. It is core reading for the CIM Level 4 module on ' Stakeholder Marketing'.