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This pack of gift wrap matching tag & 2 meters of satin ribbon from the WHSmith Signature Collection is perfect for weddings & special occasion gift giving. The wrapping paper is cream with an all over scrolled silver pattern. The sheet is Approx. 50x 70cm. ...
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Luxury is online but is not yet in line. Did you notice? As an industry that is known for avant-gardism it remains a surprise that luxury is playing catch-up in embracing the e-culture & adopting technology. luxury brands have been locked in a love-hate relationship with technology since it became apparent that the Internet is here to stay. But after two decades of the World Wide Web this scenery ought to change. Today the question of 'why' luxury should be online is no longer relevant but the current issue is 'how' luxury should present itself online particularly as consumers take charge of their virtual experiences. Although the likes of Louis Vuitton Gucci Cartier & the Ritz Carlton are paving the way for luxury brands to move beyond the anti-internet stance the journey remains long & challenge-ridden. As the most powerful marketing tool that will drive luxury forward in the next century the internet has become indispensible for brand reinforcement breaking into new territories engaging clients & demonstrating overall value. This is both exciting & worrying & requires luxury to operate in a new world order where nothing is as it has been. What does luxury require to excel in this new world? Getting its acts together by embracing technology in all of its beauty & opportunities & adopting advanced strategies for excellence online. luxury Online is not about exalting or crucifying luxury brands but addresses bottom-line luxury business issues in the context of the internet digital media & new technologies. It is an eye-opener that reveals the approaches to overcoming digital luxury challenges while meeting the business requirements of the 21st century. Its recommendations will lead to long-term client affiliation business growth & sustainable brand value even as luxury online strives to come of age. Stay connected with luxury Online on Twitter: www.twitter.com/ Luxury_ Online Read the luxury Online blog at http://luxuryonlinebook.blogspot.com ...
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Noted experts offer invaluable insights into the glamorous world of luxury retail luxury Retail Management is your gold-plated ...
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The luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy providing a thorough ...
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The meaning of luxury & the sorts of customers that buy luxury have continually been evolving but never as dramatically ...
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From the author of the New York Times bestselling PRETTY LITTLE LIARS comes a killer new series THE LYING GAME. Sutton Mercer had a life anyone would kill for
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OS Explorer Map is the Ordnance Survey's most detailed map & is recommended for anyone enjoying outdoor activities like walking horse riding & off-road cycling. Providing complete GB coverage the series details essential information such as youth hostels pubs & visitor information as well as rights of way permissive paths & bridleways. ...
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This is a collection of beautiful Christmas designs from top designer Lynette Anderson. The simple patchwork techniques Lynette uses are a great backdrop for the festive applique & stitchery designs. It features a wide range of ideas a useful mixture of gifts & keepsakes for you to create from quick-to-stitch gifts including a Christmas Friends pillow Santas Sweet Stockings & Santa Tea Towel to beautiful decorations including Star Tree Decorations festive placemats & napkins & a stunning wall hanging quilt. Beautiful fabrics festive colours & cute designs are enhanced by a book design that captures Lynettes heart-warming quirky style. Lynette

Includes::
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Luxury World

The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands and how have they reacted to the rise of the 'mass luxury' sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all where can the industry turn now excess is out of fashion? With wit accuracy and insatiable curiosity Luxury World" takes us on a voyage around the luxury universe slipping behind the facades of the world's most
sophisticated businesses to show the reader how they function. Among other destinations best-selling author Mark Tungate visits Swiss watchmakers the Champagne houses of France the diamond district of Antwerp the luxury enclave of Monte Carlo the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way he uncovers the true face of today's luxury industry."
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    • Availability: In Stock
    • Supplier: WHSmith
    • SKU: 9780749452636
    Availability: In Stock
    £17.55

    Product Description

    The word 'luxury' has almost lost its meaning. Once used to describe genuinely prestigious products or places the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands & how have they reacted to the rise of the 'mass luxury' sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers
    - & what kind of lives do these remarkable people lead? How do luxury brands attract & retain them? & above all where can the industry turn now excess is out of fashion? With wit accuracy & insatiable curiosity luxury World" takes us on a voyage around the luxury universe slipping behind the facades of the world's most sophisticated businesses to show the reader how they function. Among other destinations best-selling author Mark Tungate visits Swiss watchmakers the Champagne houses of France the diamond district of Antwerp the luxury enclave of Monte Carlo the discreet ateliers of the last craftsmen & a host of brands in Paris
    - the self-proclaimed capital of elegance. Along the way he uncovers the true face of today's luxury industry."

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    Jargon Buster

    Foot - A part of the body at the bottom end of the leg
    Foot - or Feet - a measurement equivilent to 30cm
    France - A state situated in Western Europe with several overseas territories.
    swiss - Short for Switzerland, one of the richest countries in the world
    World - A physical grouping, commonly used to describe earth and everything associated with ti
    Genuine - A product that is "real", from the manufactuer, not a fake.
    Universe - Every matter and space, thought to be around 10 billion years old.
    Champagne - Sparkling white wine, originating from Champagne region in France.
    Luxury - An exquisite way of living, an sometimes come at a higher price.
    Sophisticated - Something that is a high level of complexity, can relate to a persons personality.
    Craftsmen - A person who is skilled in a particular area of good making.

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