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Luxury Strategy

The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks and digital developments on the luxury strategy. Written by two world experts on the subject it provides a rigorous blueprint for the effective management of luxury brands and companies at the highest level including human resources and financial management. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform
small family businesses such as Ferrari Louis Vuitton Cartier Chanel Armani Gucci and Ralph Lauren into profitable global brands."
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780749464912
Availability: In Stock
£30.79

Product Description

The luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised & updated the second edition of this classic text explores the diversity of meanings of "luxury" across different markets as well as the impact of social networks & digital developments on the luxury strategy. Written by two world experts on the subject it provides a rigorous blueprint for the effective management of luxury brands & companies at the highest level including human resources & financial management. It rationalizes those business models that have achieved profitability & unveils the original methods that were used to transform small family businesses such as Ferrari Louis Vuitton Cartier Chanel Armani Gucci & Ralph Lauren into profitable global brands."

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Jargon Buster

Digital - A system that uses only 0s and 1s to transmit data
Human - A highly developed and adapted mamal and deminant species on earth
World - A physical grouping, commonly used to describe earth and everything associated with ti
Small - something that takes up less space than normal.
Armani - Giorgio Armani, an Italian fashion Designer
Luxury - An exquisite way of living, an sometimes come at a higher price.
Classic - Something that is still like it was originally a high quality standard.
Chanel - A luxury French brand most know for clothing accessories and beauty.
Family - A group of people that live together made up from parents and children.

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