
Noted experts offer invaluable insights into the glamorous world of luxury retail luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores from the analysis of location & design concept to the selection training & motivation of the staff the book covers everything you need to know to enter expand understand & succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon-the global luxury market boom & the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change luxury brands have experienced a steep learning curve & accumulated bags of retail expertise. & while some of the luxury retail rules & models in this book are exclusive to the luxury market many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationship management personal sales & the customer experience* Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores & wholesale* Covers the management essentials-distribution location design merchandising pricing brand promotion & the management agenda for success Written by respected experts Michel Chevalier & Michel Gutsatz who lend their solid academic credentials & professional expertise to the subject luxury Retail Management asks & answers the questions that retail professionals need to understand in order to thrive in the luxury market.