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Luxury Retail Management

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores from the analysis of location and design concept to the selection training and motivation of the staff the book covers everything you need to know to enter expand understand and succeed in the world of luxury retail.Reaching the luxury customer is no longer the domain of the exclusive salon-the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change luxury brands have experienced a steep learning curve and accumulated bags of retail
expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationship management personal sales and the customer experience* Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale* Covers the management essentials-distribution location design merchandising pricing brand promotion and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz who lend their solid academic credentials and professional expertise to the subject Luxury Retail Management asks and answers the questions that retail professionals need to
understand in order to thrive in the luxury market.
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    • Availability: In Stock
    • Supplier: WHSmith
    • SKU: 9780470830260
    Availability: In Stock
    £21.75

    Product Description

    Noted experts offer invaluable insights into the glamorous world of luxury retail luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores from the analysis of location & design concept to the selection training & motivation of the staff the book covers everything you need to know to enter expand understand & succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon-the global luxury market boom & the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change luxury brands have experienced a steep learning curve & accumulated bags of retail expertise. & while some of the luxury retail rules & models in this book are exclusive to the luxury market many have lessons for the whole retail sector. * Examines the essential aspects of luxury customer relationship management personal sales & the customer experience* Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores & wholesale* Covers the management essentials-distribution location design merchandising pricing brand promotion & the management agenda for success Written by respected experts Michel Chevalier & Michel Gutsatz who lend their solid academic credentials & professional expertise to the subject luxury Retail Management asks & answers the questions that retail professionals need to understand in order to thrive in the luxury market.

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    Gold - A precious highly conductive metal
    Key - A physical or virtual device or code used for opening something
    World - A physical grouping, commonly used to describe earth and everything associated with ti
    Gold-Plated - A thin layer of gold coats the surface to give corrosion resistence.
    professional - A term used to describe products or people which may be focused on specialist educational training
    Gold - A colour, a type of rich metal. Chemical symbol AU.
    Learning - Educating and growing in intelligence.
    Professional - A person that is trained within a profession.
    Luxury - An exquisite way of living, an sometimes come at a higher price.
    Exclusive - Something that is not including other things.
    Personal - Something that belongs more to an individual due to it affecting them more by relating to them.
    Experience - To gain further knowledge by practising.
    Design - A drawing or styles that shows the look and functionality of something before its made.
    Sophisticated - Something that is a high level of complexity, can relate to a persons personality.
    Solid - Something that is firm and not liquid, a hard shape that cannot be changed easily.
    Invaluable - Something that cannot be replaces as it is indispensable.

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