No one can escape the influence of the media. Every day we watch hours of TV listen to the radio read newspapers & magazines go to the cinema sit in front of videos or surf the Web. These information commodities exercise enormous influence & power over all of us. Introducing Media Studies" explores the complex relationship between the media ideology knowledge & power. It provides a scintillating tour of media history & presents a coherent view of the media industry media theory & methods in media research. It explains how the audience is constructed & how it in turn interprets the content & meaning of media representation. We also learn how to analyse film deconstruct advertising & appreciate how TV & the press shape public opinion. The media is a condition of our existence & in an unprecedented way the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining & informative book accessible to students & general readers concerned with the increasing power influence & proliferation of the media."