No one can escape the influence of the media. Every day we watch hours of TV listen to the radio read newspapers & magazines go to the cinema sit in front of videos or surf the Web. These information commodities exercise enormous influence & power over all of us. Introducing Media Studies" explores the complex relationship between the media ideology knowledge & power. It provides a scintillating tour of media history & presents a coherent view of the media industry media theory & methods in media research. It explains how the audience is constructed & how it in turn interprets the content & meaning of media representation. We also learn how to analyse film deconstruct advertising & appreciate how TV & the press shape public opinion. The media is a condition of our existence & in an unprecedented way the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining & informative book accessible to students & general readers concerned with the increasing power influence & proliferation of the media." ...

Two thirds of our planet is covered by oceans & seas. Over recent decades developments in ocean science have dramatically enhanced our understanding of the key role oceans play in the Earth System & how vital they are for regulating global climate. Humans depend on the oceans for many resources but at the same time their impacts on the marine systems around the world are of increasing concern. Introducing Oceanography has been written by two leading oceanographers to provide a succinct overview of the science of the study of the seas for students & for the interested adult wanting a topical guide to this enormous & complex subject. The initial chapters describe the oceans & the forces at work within them. The authors then discuss the effects of light the chemistry of the seas & the food web before surveying biological oceanography in the main oceanic regions. The final chapter looks at the methodology of ocean study. Copiously illustrated this book is intended for those whose interest in oceanography has been stimulated perhaps by media coverage of declining resources or climate change & who want to know more. Technical terms are kept to a minimum & are explained in a glossary. ...

What is psychology? When did it begin? Where did it come from? How does psychology compare with related subjects such as psychiatry & psychotherapy? To what extent is it scientific? Introducing Psychology" answers all these questions & more explaining what the subject has been in the past & what it is now. The main "schools" of thought & the sections within psychology are described including Introspection Biopsychology Psychoanalysis Behaviourism Comparative (Animal) Psychology Cognitive Approaches (including the Gestalt movement) Social Psychology Developmental Psychology & Humanism. The key figures covered include: Freud Pavlov Skinner Bandura Piaget Bowlby Maslow & Rogers as well as many lesser-known but important psychologists." ...

Understanding psychological techniques can help you make your relationships happier & more fulfilling. This Practical Guide will help you achieve new & healthier ways of relating by explaining some of the major underlying psychological drivers that permeate relationships & identify & work on these unconscious motivating factors to eliminate knee-jerk reactions. Filled with straightforward practical advice case studies & examples Introducing Psychology of Relationships will help you understand your relationship & make it more loving & mutually supportive as well as be better equipped for entering into a new relationship. ...

A new edition updated to meet the needs of the Pure Mathematics encountered in all the new specifications for single-subject A Level Mathematics. This major text is clearly set out with an excellent combination of clear examples & explanations & plenty of practice material
- ideal for supporting students who are working alone. The first two chapters are vital in preparing new students particularly those with a Grade C at GCSE for the rigours of A Level. Each chapter concludes with a selection of exam-style questions giving students lots of practice for the real thing!
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The completely revised second edition of this highly respected textbook provides a comprehensive yet digestible & accessible introduction to the theoretical foundations development & crucial areas of contemporary concern in social policy & welfare. Fully up to date it provides a concise but thorough overview of the context for the provision of social welfare in contemporary Britain & beyond. Providing an integrated framework to highlight the relationships between theory policy & practice Introducing Social Policy examines social policy from a multi-disciplinary perspective. It therefore encourages a broad understanding of the importance of the subject within social policy itself as well in social work healthcare education & beyond. ...

Sociolinguistics is one of the central branches of modern linguistics & deals with the place of language in human societies. This second edition of Introducing Sociolinguistics expertly synthesises the main approaches to the subject. The book covers areas such as multilingualism code-choice language variation dialectology interactional studies gender language contact language & inequality & language & power. At the same time it provides an integrated perspective on these themes by examining sociological theories of human interaction. In this regard power & inequality are particularly significant. The book also contains two chapters on the applications of sociolinguistics (in education & in language policy & planning) & a concluding chapter on the sociolinguistics of sign language. New topics covered include speaking style & stylisation while current debates in areas like creolisation globalisation & language death language planning & gender are reflected. Written collaboratively by teachers & scholars with first hand experience of sociolinguistic developments on four continents this book provides the broadest introduction currently available to the central topics in sociolinguistics.

Features: * Provides a solid foundation in all aspects of sociolinguistics & explores important themes such as power & inequality sign language gender & the internet * Well illustrated with maps diagrams inset boxes drawings & cartoons * Accessibly written with the beginner in mind * Uses numerous examples from multilingual settings * Explains basic concepts supported by a glossary * Further Reading lists a full bibliography & a section on next steps provide valuable guidance.

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John Dranes Introducing the New Testament has long been recognized as probably the most authoritative & accessible survey of the subject both for students & for general readers. This classic work has been revised & updated taking full account of recent scholarly developments & archaeological findings. These include areas such as the historical Jesus the theologies of the four Gospels & the role of St Paul in the transformation of Christianity from a first century Jewish sect into a separate movement that was to spread throughout the world. This authoritative text has now been further enhanced by the introduction throughout of full colour illustrations & photographs maps & diagrams. ...

This classic work is widely recognised as the most useful & accessible survey of the Old Testament. A comprehensive examination of both the context & content of the Hebrew Bible with additional material on the historical identity of Ancient Israel & its theological legacy for today it is fully aware of current scholarship faithful to the text & to historical details. An outstanding book which is stimulating & informative both for the individual reader & for schools & colleges. Now fully revised & updated taking account of recent scholarship & archaeological findings this classic work has been further enhanced by the introduction of full colour maps & diagrams. ...

This is the definitive guide to the theories & concepts that make up the dynamic field of translation studies. Providing an accessible & fully up-to-date overview of key movements & theorists within an expanding area of study this textbook has become a key source for generations of translation students on both professional & university courses. New features in this third edition include: the latest research incorporated into each chapter including linguistic precursors models of discourse & text analysis cultural studies & sociology the history of translation & new technologies a new chapter with guidelines on writing reflective translation commentaries & on preparing research projects & dissertations more examples throughout the text revised exercises & updated further reading lists throughout a major new companion web site with video summaries of each chapter multiple-choice tests & broader research questions. This is a practical user-friendly textbook that gives a comprehensive insight into how translation studies has evolved & is still evolving. It is an invaluable resource for anyone studying this fascinating subject area. ...