Cultural Studies signals a major academic revolution for the 21st century. But what exactly is it & how is it applied? It is a discipline that claims not to be a discipline; it is a radical critical approach for understanding racial national social & gender identities. Introducing Cultural Studies" provides an incisive tour through the minefield of this complex subject charting its origins in Britain & its migration to the USA Canada France Australia & South Asia examining the ideas of its leading exponents & providing a flavour of its use around the world. Covering the ground from Gramsci to Raymond Williams postcolonial discourse to the politics of diaspora feminism to queer theory technoculture & the media to globalization it serves as an insightful guide to the essential concepts of this fascinating area of study. It is essential reading for all those concerned with the quickening pulse of old new & emerging cultures."