Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed empowered & ethically minded than ever advertising needs to do all those things & more. Organized around 10 Commitment chapters Goodvertising" showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is actively being & doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever Coca-Cola Ben & Jerrys Nike Tropicana Volkswagen Fiat Levis Toyota Honda Sainsburys Microsoft & IKEA & charities including Greenpeace Amnesty International PETA & WWF. For any advertising or branding professional this timely & much-needed book will provide inspiration & insights into how being good doesnt lead to dull advertising."